Scott Monty

 


Influencers versus advocates, the launch of a new newsreader, a Facebook epidemiological panic, the fastest growing social platform is ____, figuring out what's bigger than big data, the secrets behind good content, how to be a better digital marketer in 2014, why Bitcoin matters, showing up differently and more, it's This Week in Digital & Social.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital & Social Magazine.

Industry

  • Should you use influencers or advocates in your brand efforts? The answer is "yes" and "it depends." (Fast Company) 
  • What's the endgame for social media? Tapping into social business' greater value will yield tangible results for companies. (Harvard Business Review) 
  • The WaPo Labs team is launching Trove, a social news reader, putting it in a crowded field with the likes of Flipboard, Prismatic, Currents, Scoop.it, Paper.li, LinkedIn and others. (Re/Code) 
  • It's often the forgotten stepchild in the digital revolution, but email still plays an important role - one that should be integrated with social and digital. (Christopher Penn) 

The Platforms





Measurement / Metrics / Big Data


Legal / HR


Content



Bookmark / Read / Watch Later


Commentary

While Facebook took some unfair heat from the questionable Princeton study this week (and responded brilliantly, we thought), there's still a nagging feeling out there about the visibility of content and who actually sees updates.

We couldn't think of a better way to make this concern apparent than this video from Veritasium.




Image credit: taberandrew (Flickr)
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