Scott Monty

 


Anger spreads farther than joy, manufacturing companies get social, CEOs are more interested in digital, why Twitter's MoPub acquisition is a big deal, how Facebook keeps you coming back, keeping your personal data safe, a like is free speech, the 10 Commandments of content marketing, the rise of resilient corporations and more, it's This Week in Social Media.

A roundup of relevant links affecting our industry.

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Social Media Magazine, which is now available on the Web.

Industry



The Platforms

Measurement / Metrics / Big Data

Legal / HR

Content


Bookmark / Read / Watch Later

  • It's true: believe it or not, blogging and Twitter are making us smarter. Writing in public, whether it's in the form of blogs or microblogs, is forcing us to be clearer, smarter and more convincing. (NPR)
  • The future of media and Medium's role in it, according to founder Ev Williams, is to help filter out the crap. Learn how. (GigaOm)
  • Meet the Resilient Corporations. What’s a Resilient Corporation? It’s one that minimizes risk, moves quicker, and can grow faster than others. This includes crowdsourcing, building a social business, and being responsive to market changes. This is the future of successful businesses. (Web Strategy Blog)
  • Kara Swisher and Walt Mossberg of All Things D have announced that they and Dow Jones will not be renewing their contract at the end of 2013. The two have plans to continue their publishing and conference hosting, but have not yet named a destination or any investment partners. (All Things Digital)

Commentary

Last week was an extraordinary week for Twitter. Announcing their IPO (via a tweet, no less) kicked off a flurry of news coverage, commentary and punditry that stood in stark contrast to the 140 characters of the initial announcement.

Amid the skepticism about yet another social media company filing for a listing and the inevitable comparisons to how the Facebook IPO went, the fact is that Twitter is a resilient company that has managed to change with the times and find its simple little service more adaptable than any other platform.

It's a personal communication service; it's a breaking news medium; it's a photo and video sharing mechanism; it's a music platform; it's a way for hollywood stars to share personal information with fans; it's a way to measure television viewing habits; it's a crisis communications tool; etc.

Image credit: Scott Beale (Flickr)

And that's been the challenge with Twitter all along: for people unimaginative enough to understand its potential, it's often been derided with such inanities as, "Why would I want to tell people what I'm eating for lunch?" If you can't think of a use of Twitter beyond that, then I agree - you're probably too boring to be interacting with people on Twitter.

We currently have no idea what the revenue stream looks like for Twitter, or what business model they'll peg their future to. But I personally wouldn't count them out, as they've shown a high degree of chameleon-like qualities for changing as the times and market conditions have required. I'm confident they'll continue to thrive.

And maybe they'll even throw me a few shares to compensate me for inventing the term "tweetup."

Image credit: Steve Garfield (Twitter)
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