Scott Monty

 


Key digital trends for 2013, the Twitter IPO, Instagram is getting ads, tweeting rumors in China could land you in jail, smartphone statistics, how brands are using social data, stop copying Oreo, the two videos that captured our collective attention and more, it's This Week in Social Media.

A roundup of relevant links affecting our industry.

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Social Media Magazine, which is now available on the Web.

Industry




The Platforms

  • Twitter is rolling out a feature that allows Verified users to sort through their mentions in categories labeled All, Filtered and Verified in an effort to create an easier user experience. This is particularly important for brands, which typically have a higher degree of mentions than average users.


Measurement / Metrics / Big Data


Legal / HR


Content


Bookmark / Read / Watch Later


Commentary

What makes a video go viral? Two recent examples have captured a good deal of attention, and they couldn't be more different. There are core human elements that are common to each of them.

The first is the near-instant hit "The Fox" by the sibling comedy troupe Ylvis. Posted on September 3, the video is up to over 22 million views at the time of writing. The electronic thumping, nursery rhyme-inspired question that it asks, and cross-language appeal made it an instant hit. The ultimate arbiter: our desire to share something funny and upbeat.


The other example is far more serious yet no less interesting. Matthew Cordle made a YouTube video in which he confessed to killing a man. Despite his lawyers telling him that he could get off by lying, he said that he couldn't do that and that he wanted to do the right thing, so he would be admitting his guilt and accepting the responsibility for his actions.



In this case, rather than going for humor or even raw shock value, Mr. Cordle is taking a stand and displaying courage and accountability. While the video can serve as a public service announcement about the real impact of drunk driving, it also provides a glimpse into our legal system and represents the need for perhaps a more important public service announcement: a call for honesty and integrity amid a pervasive culture of evasiveness and blame.

Two videos appealing to human nature at its core.
 
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