Scott Monty

 

Why Bezos bought the Post, Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it's This Week in Social Media.

A roundup of relevant links affecting our industry.

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+.

Industry






The Platforms


Metrics / Measurement / Big Data


Legal / HR

  • According to a FindLaw study, 20% of social media users say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it. Related: 20% of consumers regret following a brand on social media sites, saying that they're suffering from "marketing fatigue."

Content

  • The Oreo tweet heard round the world (the Super Bowl "dunk in the dark" tweet) caused one ad executive to claim that he would quit his job in advertising if it was granted an award at Cannes Lions. It won, and he's done just that. His claim (not all that unreasonable, actually): "In bestowing this award on this piece of work, we’re actually exposing a really sad truth. That the advertising industry has become so top-heavy with cost and process and approvals and meetings and waste, that the idea of just making a simple image, and deploying it to a simple platform at an opportune moment, is considered at this point to be ground-breaking."
  • Cottonelle scored big with a post-publishing advertising strategy. Five days after Gawker published a piece deriding flushable wipes, Cottonelle approached them to advertise on the story and put it back on the home page of the site. It was a win for the brand and the publisher.
  • The prevailing wisdom from behind the GE Reports blog is that they wouldn't mind retiring the press release. With the entire company - including support from their Chief Marketing Officer and Chief Communications Officer - focused on storytelling, it's not surprising. They also provide a look at how their content team operates.

Bookmark / Read / Watch Later


Commentary

As you're aware, Amazon CEO Jeff Bezos bought the Washington Post earlier this week. Rich individuals or dynasties owning newspapers isn't news; what makes this deal more interesting is that a digital magnate was interested in buying one of the most venerable institutions in the country (and yes, it has a thriving digital presence).

Some speculate that the transaction was to "re-invest in the infrastructure of our public intelligence," while others think it was more of a play for "distribution mechanisms for short-form, timely, and topical content." While the former would be magnanimous, it's more likely that this savvy businessman, who has bucked the trend for so long and who has been relentless at focusing on the importance of content, customer experience and distribution rather than hardware (i.e. books rather than Kindles), is dabbling in an experiment of sorts that will weave smartly into his existing empire.

One thing is for certain: the move has surprised nearly everyone, and it shakes up a town that seems complacent in its snug interrelationship between politicians, lobbyists and the local media. Should they be apprehensive about what happens next? Perhaps not. That might be a feeling reserved for other newspapers. That's not likely the intention behind Bezos's purchase, as he seems very deliberate about his intentions.

Or it may just be that he clicked on it by mistake.
 
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