Scott Monty

 

LinkedIn poised to serve as a global economic graph, what causes customers to recommend brands, Vine withers in the face of Instagram video, Twitter targeted ads, Facebook differences in Asia and Africa, what to do with CEOs who doubt social media, the changing role of television in the digital age, the language of images and more, it’s This Week in Social Media.

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.


Industry





Platforms



Legal/Regulatory

Metrics/Measurement/Big Data

Content

  • Good writers are hard to find. If you're staffing your content efforts with underpaid writers, you're going to get what you pay for.
  • A contrarian view from AdAge (but not really): Why the 'Newsroom' Tactic Can Be Hurtful to Brands explores how it's important to do more than just hop on a trend for the trend's sake: "When a brand swiftly publishes creative and tasteful content tied to the latest news headlines, it dramatically maximizes the impact and ultimately the success of that content. But that success can be fleeting and actually hurt you if you're not laser-focused on telling the bigger brand story."

Bookmarks/Read-Watch-Listen Later

  • While marketing, IT and communications get a lot of credit and are pushed into the arena of social media, human resources generally lags. But 2013 is shaping up to be the year of social HR.
  • We've seen much ado lately about the role of social media in breaking news situations. This Fast Company article "Twitter vs. Mainstream Media: Science Proves Which Breaks News Faster") takes a deeper dive into the issue. You might be surprised at the results.
  • A new study by the Oriella PR network looks at trends in digital space and how it affects the making and breaking of news worldwide. Some topics include: journalists as publishers, a shift away from pre-packaged stories in press releases, digital being thought of before print, unique views being seen as important for measured success, and interactions on Twitter. Definitely worth a look, whether you're in marketing or communications.

Image credit: malloreigh (Flickr)

 
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