Scott Monty

 

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. 

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine

Key digital trends from the first half of the year, the tablet wars, worldwide social network usage, Chinese microbloggers are a sad lot, the inconsistency of Facebook ads, why fans really like you, Klout gets inside your company, the FTC wants Congress to do something about marketers and big data, real-time analytics at Wimbledon, what influence means and more - it's This Week in Social Media.

Industry



  • Mobile users make up 78% of the U.S. population
  • 57% of mobile users are smartphone users
  • 203MM U.S. consumers access media on multiple screens monthly, outnumbering the single-screen audience 2.5 to 1
  • Tablet owners pay equal or more attention to their tablets when they're watching TV

The Platforms

  • Based on looking at more than 1 million ad units, Salesforce Social.com has determined that there is a wide variance in the price and performance of Facebook ads, both by ad type and by industry. At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry.




Legal/Regulatory

Metrics/Measurement/Big Data

Content

Bookmarks/Read-Watch-Listen Later

  • How does influence work? Some thought about how much control you actually have about your decisions from Adam Alter, assistant professor of marketing and psychology at NYU's Stern School of Business.

Commentary

No commentary this week, as we're between the Go Further with Ford trends conference and vacation. Two links to keep you interested, though:

 
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