Scott Monty

Scott Monty

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it's This Week in Social Media...

Industry News


  • Here's a test: replace "content" with "stories" every time you reference content marketing. Do you really have a good story to tell?

The Platforms

Measurement/Big Data

  • Data can (and should) fuel storytelling. Here's how.
  • The role of the CIO is changing, and according to the Harvard Business Review, the CIO will intersect with things like the socially-enabled enterprise, digital business ecosystem and innovation as competitive advantage.


Bookmarks/Read-Watch-Listen Later


"You will be judged by the company that you keep." So goes the old adage. Some recent examples by major brands are really testing this notion, teetering on the edge of good judgment in exchange for the relevance/popularity game.

Last week, Mountain Dew was taken to task for the third video in a series that, taken out of context, did not put them in a good light. The video series was created by Tyler, the Creator, whose Twitter handle is so offensive, I won't name it here. The beverage maker teamed up with the leader of the Odd Future collective, and even he seemed surprised, saying Mountain Dew "let my stupid ideas come to life."

This week, Major League Baseball (MLB) turned over its Twitter handle to comedian Rob Delaney (@RobDelaney) for seven hours. Delaney is notable on Twitter for his relentless poking and prodding at brands, so it's a risk to turn the account over to him. With over 800,000 followers on @RobDelaney, it's clear to see why the MLB might want to have access to his followers.
If you're responsible for a brand integration with a celebrity or public figure, in the end you need to ask yourself how it might be perceived - particularly by people who are not part of either of your respective communities. It isn't your fans or that of the celebrity that will judge you harshly; it's people you haven't met yet. Are you that desperate for attention?

Image credit: Trev Grant (Flickr)