Scott Monty

Scott Monty
 

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it's This Week in Social Media.

Industry


Content


The Platforms


Metrics/Measurement/Big Data


Bookmarks/Read-Watch-Listen Later


Commentary

Blocking employee access to modern tools and technology simply doesn't work. We live in the 21st century. Companies need to understand that certain employees may need access to sites, platforms and apps that help them do their jobs outside of the firewall and outside of normal business hours. It's the reality of the world we live in.

In a new study, Microsoft has found that 50% of employees believe they are more productive when using social tools. While companies have fear that employees may waste time online, it's not likely that eliminating a technology will somehow spontaneously result in better behavior. Besides, the collaboration that is a result of enterprise social networks means that employees can find answers faster and built critical relationships within the company..

In fact, employees increasingly use social media for work - and are even willing to pay for it themselves. Bring-your-own-device (BYOD) programs allow them to do just that, so one can imagine that they're putting them to work. Obstacles only mean that employees will find a way to work around them and find solutions of their own - which may not be compliant with company standards.

It's clear that HR is becoming more social and will increasingly be at the center of the social enterprise. Legal, IT, regulatory, internal communications and other entities need to be there as well, supporting and enabling better employee engagement across the enterprise, for that is what in turn will give employees the confidence and skills they need to be effective advocates for the company externally.

And when a Saudi prince understands that blocking access is not the answer, one has to wonder what's holding back the 30% of companies that still somehow restrict employees from accessing platforms and apps that can make them more productive and in touch with the outside world.

Image credit: hugovk (Flickr)
 
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