Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in.
In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs.
I thought it might be useful to share that agglomeration of links here as well on a weekly basis so we can all benefit. And if you have content that you think should have my attention, please feel free to leave a link in the comments section. While I can't promise that it will make the next edition, it will help shape the thinking around the social media environment that we all have to work in.
- Content marketing is about
way more than blog posts, videos, infographics and the like. Strategy,
SEO, meta data, embed codes, link building, syndication and more come into
play and are part of Content
- Facebook unveiled its new News
designed for less clutter and more focus on larger images and
storytelling. The new layout will
have a universal design, regardless of device - mobile, tablet or laptop -
and was described by Mark Zuckerberg as "a personalized
newspaper." What this means for brands is we'll have to become more
adept at visual storytelling AND having relevant content that matters to consumers.
- It's been widely accepted
that tweens and teens are flocking to Instagram as a social network of
choice. Now that has been validated in a comment by Facebook's CFO, who
recognized Instagram as "a quite
- Google+ has updated its
profile and page requirements, most notably expanding the size of the cover image,
adding a tab for local reviews, and creating easier ways to edit.
- The next
social craze for teens might be Pheed. The iPhone app lets users
share text, photos, video and audio - think of it as Instagram with more
media choices, but Facebook with fewer features. To date, 81% of the users
are between the ages of 14 and 25.
- Ford is referenced in the WSJ Journal Report How Big Data
Is Changing the Whole Equation for Business. Noted was our scouring of a
number of auto enthusiast sites to determine whether to bring the
three-blink turn indicator to the U.S. without having to undergo
full-scale market research.
- IBM may have paved the way
for more cloud
computing and open architecture as a new model of computing for the IT industry. Unlike
previous mainframe-based and client-server models that have dominated the
last 50 years, cloud computing is
centered around the Internet and open architectures. More than changing
the way computing is generated and consumed, the great promise of
cloud-based services is "its potential for driving business
innovation" - a potential that remains largely untapped.
One of the links we planned to share in the “bookmarks”
section below is a very insightful deck from Widen+Kennedy titled “How To (Not) FAIL
One of the key takeaways is to remember what consumers are facing and that for
them, our brand is not the center of their universe; they live busy lives. If
you think that’s the case, a quick look at what consumers value most from
brands particularly on social networks, the answer is: discounts and offers.
That shouldn’t be a shock. Why? Because like you and me, they’re starved for
time and they want something that will make their lives easier.
shouldn’t be too much of stretch for us. While we certain can make offers and
discounts available from time to time, it can’t be our go-to strategy. The
challenge we face is how
to be interesting to them and to give more than we take. This might mean
reconsidering how often we share content. Higher quality and lower quantity
might be called for. Or we might simply wish to make them smile. Or provide a
public service type of announcement. What this does is it makes the brand look
better in their eyes so that they remain engaged. That way, when it is time to
make a purchase or to consider a decision, we’re seen as a brand that is there
for them when they need us, like a trusted ally.
- Our role as communicators and
marketers is primarily to be story tellers. How do you improve those skills? You
could start by following Pixar's 22
Rules of Storytelling.
So there you have this week's round-up. If you spot some newsworthy items that fit into any of these categories, please drop them in a link or send a note to me via Google+. And thanks for reading.
Labels: digital, Marketing, mobile, news, PR, social media, trends