Scott Monty

 

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+.

Of course, Google put the social world abuzz with its announcement that it would be retiring Google Reader in July. For a non-social technology, it certainly produced a good amount of social chatter as a result of the news. Of course, the best interpretation of Google's strategy was summed up in a tweet by @Pinboard:

Industry



Platforms

  • Social@Ogilvy took a look at Facebook's Graph Search on a panel at SXSW. As part of that they shared 5 Tips to Make the Most out of Facebook Graph Search
  • Big news out of Facebook: the biggest social network is working on incorporating hashtags into its service. Known chiefly through Twitter and adopted by Instagram, a hashtag - a word with the "# symbol proceeding it - centers conversation around a topic rather than keeping it to people that users are already connected with.


Measurement

  • Are we measuring the wrong thing in social media? Why do we treat it like the Super Bowl and measure reach when it's more about relationships? Danny Brown takes a look at the problem with reach as a viable metric. In short, it's based on hope that eyeballs are available, rather than on the true audience size.


Legal



Bookmarks/Read-Watch-Listen Later


Commentary

Shel Holtz looks at some of the numbers behind Facebook's EdgeRank for brand pages (a drop of some 38% according to one study) and compares them to recent numbers that show for individuals, their friends see about one third of their posts. He makes a very salient point: that employee ambassador programs are essential for a brand to maintain and expand its reach. This makes great sense when you consider that people trust people like themselves and that word of mouth is the strongest driver of purchase consideration.


Image source: ShironekoEuro (Flickr) 

 
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