Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace.
The Titanic has always had an allure about it - an amazing feat of engineering that was brought down on its maiden voyage, tales of heroism and chivalry (women and children first), class struggles and unforeseen safety needs. Indeed, it now stands as one of the greatest lessons of all time of man's hubris in the face of nature, and will forever remind us that we need to plan for the worst possible contingencies despite our confidence in our own technological advances.
Naturally, the 100th anniversary brings about its own special observance from longtime admirers as well as those who may have just discovered the story. The Wall Street Journal tallied some of those events and products ("Down So Long It Looks Like Up to Titanic Business 100 Years Later"), such as viewings of A Night to Remember, memorial celebrations in significant locations like Belfast, Southampton and Cherbourg, a Titanic fragrance from salvaged samples of essences carried by a perfume maker who traveled on the ship, recreations of the meals, and much more.
But one of the more creative acknowledgments of the anniversary has to be from The History Press, a British publishing company that started the @TitanicRealTime Twitter account to chronicle the progress of the ship as if sent from aboard the ship itself. The tweets began exactly a month before and have picked up pace on the last day of the ship's voyage on April 14-15.
At Ford, Scott heads up the social media function and holds the title Global Digital &
Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger
relations to marketing support, customer service to internal communications and more, as social media is being integrated into many
facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon
and spent a number of years with PJA Advertising + Marketing, a
boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of
advertising, marketing and PR at ScottMonty.com and
also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott
has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of
mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and
frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's
Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and
has a hidden talent for voice over work.
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on business, technology, communications, marketing and the vast changes in the industry that impact leadership. This blog contains my personal views. My bio is available here and my headshots can be found here.