If Titanic Had Twitter

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April 15, 2012
Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls  with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace.

The Titanic has always had an allure about it - an amazing feat of engineering that was brought down on its maiden voyage, tales of heroism and chivalry (women and children first), class struggles and unforeseen safety needs. Indeed, it now stands as one of the greatest lessons of all time of man's hubris in the face of nature, and will forever remind us that we need to plan for the worst possible contingencies despite our confidence in our own technological advances.

Naturally, the 100th anniversary brings about its own special observance from longtime admirers as well as those who may have just discovered the story. The Wall Street Journal tallied some of those events and products ("Down So Long It Looks Like Up to Titanic Business 100 Years Later"), such as viewings of A Night to Remember, memorial celebrations in significant locations like Belfast, Southampton and Cherbourg, a Titanic fragrance from salvaged samples of essences carried by a perfume maker who traveled on the ship, recreations of the meals, and much more.

But one of the more creative acknowledgments of the anniversary has to be from The History Press, a British publishing company that started the @TitanicRealTime Twitter account to chronicle the progress of the ship as if sent from aboard the ship itself. The tweets began exactly a month before and have picked up pace on the last day of the ship's voyage on April 14-15.

Each of the tweets is hashtagged with the appropriate person or category of people aboard from which it would have come. For example, crew members, officers, engineers, the captain, first class passengers, Thomas Andrew (the ship's builder), the bandleader, passengers in the lifeboats, the Carpathia (the ship that rescued the survivors) and more all have their own hashtags. And as the events unfold, we're able to witness the observations firsthand - sometimes very eerily.

Here are some representative tweets from the account (which has over 400 in total):























A chilling and haunting reminder of what happened that fateful night. It's amazing to think of all of the engineering advances that went into what was then the largest moving object in the world. There are a number of things that went wrong on that voyage that led to the death of so many - the way the instructions to port round the iceberg, the reversal of the engines, the safety regulations that didn't keep up with the advances in the ship's size, the speed with which the ship sank, etc. But just in terms of the advance of communication, the Marconi wireless that they had on board seems so primitive compared to what we have at our fingertips with smartphones every day now. Think of how different the outcome might have been with better communication tools!

May we be thankful for what we have at our disposal today and forever remember the passengers, crew and officers of the Titanic.

I leave you with this short playlist of songs that were said to have been the last played by the band as the passengers assembled for lifeboats: "Song d'Automne" and two different versions of "Nearer, My God To Thee" from the 1958 film A Night to Remember and of course the 1997 film Titanic.




In addition to those heartfelt notes and tragic images, I also like to listen to Gavin Bryar's very odd and mesmerizing album The Sinking of the Titanic, with its haunting sounds of creaking metal, muffled voices and wistful strings. Disclosure: this and the links below are affiliate links, so you help me earn money if you purchase them.

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To learn more, check out the Titanic Historical Society or the Titanic Museum Attraction in Pigeon Forge, TN and Branson, MO . And don't forget to visit The Henry Ford for their Titanic exhibit running this year.

           

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Posted by Scott Monty at 2:20 AM
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Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .


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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.



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Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.

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