We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out.
And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as well.
- Dell is presented as a master in the art and science of listening.
- Morton's made headlines with its surprise-and-delight effort with influencer Peter Shankman recently, but goes beyond that with helpful information regularly.
- Unisys uses social media internally for effective collaboration and a boost to company productivity.
- KLM is using Twitter and Facebook for real-time customer service and encouraging customers to submit ideas.
- ABC is having fun with the way viewers can engage with their new show Pan Am by providing some goodies on Facebook.
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