How the New Delicious Stacks Up

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September 27, 2011
StacksIn the last week, we've seen major changes from Google+ and Facebook. You can now add Delicious to that mix. You'll recall that last December, Yahoo! decided to sell Delicious, and then in April, Delicious announced it had been acquired by AVOS.

And for the following five months, everything seemed to be moving ahead steadily, with no visible change in the interface or service of Delicious.

Until today, that is.

If you head over to Delicious.com, you'll find that rather than being greeted by a wall of links, tags and descriptions, you'll be met with a much more visual interface - completely driven by images, as a matter of fact. It's very reminiscent of Flipboard or other similar iPad apps that rely on a thumbnail and a headline to encourage further exploration.


The images are taken from a new feature on the site called Stacks. Everyone can group their tagged items together in a broader category called "Stacks." This is akin to what used to be called "bundles" on Delicious. Now, you can share a set of links in a visual way to tell a story, provide context or help walk colleagues or customers through concepts in a step-by-step way. This video from their help page helps to explain it:








When you make your way through the Stacks, you'll find that you can view the images in a way that makes sense to you, as there are four different views: media, grid, list and full. Each is shown here:


Aiding the Age of Discovery
Since there's so much content on the web (and so little time!), we're really past the Age of Information and fully into the Age of Discovery. Not discovery in terms of being the first to unearth a new idea, concept or artifact, but rather the realization of common knowledge, interests and expertise to bring us closer together. 

This is the powerful notion that's being Spotify, the music-sharing service that's so popular thanks to Facebook's recent changes. On Delicious, the ability to search by category and interest (rather than being bombarded by random sharing of music that may or may not interest you) means that you're more likely to find what you're looking for or at least that you'll be able to narrow a search without too much trouble.

The changes are likely to seem a little jarring to long-time users of the service, but for tablet owners, this kind of visual presentation of information that makes sense. Since users can toggle back and forth between views, it's even more appealing; in these times, we never know what our users are going to prefer, and we can't simply rely on the one size fits all approach any more.

What do you think of the changes at Delicious? Are there any creative uses of the new Stacks feature that you can think of?


Image credit: Nrbelex (Flickr)
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Posted by Scott Monty at 7:31 PM
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Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .


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Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.

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