Sometimes, it's helpful to return to a time when the world's information didn't move quite to fast, when we had more time to think without the need to check more than a handful of email accounts & social networks, and before we were drinking from a firehose of information. That's one reason I carry 3x5 index cards and a jotter and keep fountain penson my desk.
It's somewhat of an homage to my 1.0 self that requires me to put away the laptop and focus on what's in front of me without pop-ups, notifications or other interruptions. Plus, it's undeniably useful and accessible. It's always with me, it never crashes, and the flight attendants don't make me put it away when the plane is taking off lr landing. ;-)
Imagine my surprise and delight when I discovered this USB typewriter that can connect to your iPad (via Mashable):
If you're using an RSS reader, you may need to click through for the video.
I see Facebook's demographics for the top 15 country markets. Okay, so that may not rhyme, but at least you know what this post is about, right?
As always, the source Inside Facebook has an in-depth look at some Facebook demographics that matter. In this case, a look at some international statistics in the 15 largest countries represented on Facebook. I only have information on four of the markets - you have to be a member of Inside Facebook Gold to get the full report. Let's see what we've got for now.
The U.S. market has been widely documented, with slightly more female than male users (57.5%), and a healthy population of users over the age of 25. But as Facebook approaches 500 million users, approximately 70% of them are from countries outside of the United States.
And while women 18-25 make up the largest single demographic in the U.S., it's instructive to note that a full 61% of Facebook's American user base is over the age of 25.
So much for long-held assumptions.
Let's hop over to the U.K. where, thankfully, we don't need to bring a translator (although George Bernard Shaw once said that we are "Two nations separated by a common language."). The female/male split is more of an even match, with women taking the lead at 51.1%.
But where we really see a difference is in the percentage of individuals in the 18-25 and 26-34 range - clearly this is the core market for the U.K. And with 43.5% of their users under the age of 25 (compared to the U.S.'s 39%), it's a slightly younger crowd.
But overall across age and gender, our two nations are fairly similar in Facebook demographics. Perhaps we are just separated by a common language.
Would it surprise you to learn that Indonesia is currently Facebook's third largest country? It shouldn't, as it's the world's fourth most populous country. It also shouldn't surprise you that the country with the largest Muslim population also has a larger male presence on Facebook: 59.2% male vs. 40.8% female.
Another huge difference: a vastly younger population. Users under 25 years of age make up 72.5% of Facebook's Indonesian population. Users over 35 only account for 8.9% of the total userbase.
Thinking of marketing something that's more applicable to an older population in Indonesia on Facebook? You might want to think again.
We've got a similar makeup in Turkey: more male than female - only even more so. Men comprise 64.4% of Turkish Facebook users. And they're fairly young, too: 56.5% of male users are under 25 and 63.7% of women are under 25. However, there's a healthy chunk remaining across both sexes in the 26-34 and 35-44 age range as well.
Not too surprisingly, when we get to France, we return to data that are more reminiscent of what we saw in the U.S. & U.K. A fairly even split of male and female users, but with just about 50% of users under 25 years of age. The over-35 crowd stands at about 25.7%, which still has a ways to go to equal the U.S.'s 38.2%.
Overall, Facebook's youngest country by demographics is Indonesia, which is also its third largest. It may be a while before we see a leveling out of the age of Indonesian users, but it bears following. Largest userbase over 35, in descending order: United States, Canada, the United Kingdom, and Spain.
What this all means is that you should check your facts and the most up to date information on whatever platform you choose to participate on in the social media space, because it's dangerous to assume that a U.S.-centric approach will work around the globe.
Advertising man Rory Sutherland raises some great points worth pondering in this TED Talk from October 2009. He notes that most problems are problems of perception. How many problems in life can be solved by tinkering with perception rather than the hard work of trying to change reality?
From the Eurostar train to placebos, the origin of the potato as a staple of our diet to iron jewelry, denim, breakfast cereal, Coca-Cola and even social networking, Sutherland takes a different look at how problems have been solved or brands have been built based on embracing perception as the central element to be improved. He even offers an adman's humorous definition of savings ("Consumerism needlessly postponed."). But through it all, he makes insightful commentary on the value we create and where it might be most effective.
Spend 16 minutes to watch this very informative and entertaining video - I guarantee it'll be worth your time. I'll give you a full refund if you don't agree. ;-)
Main points / takeaways:
All value is subjective
Persuasion is better than compulsion
Create intangible value to replace material value - particularly when we can place a far higher value on things that already exist rather than creating new things
Change the interface to change the behavior
"We are perishing for want of wonder, not want of wonders" -- G.K. Chesterton
If you're not familiar with TED Talks, I suggest paying a visit to the site. There are scores of these short lectures available from the TED Global conferences as well as many of the regional TEDx conferences around the world. It's a treasure trove of great information and, as TED says, "Ideas worth spreading."
At Ford, Scott heads up the social media function and holds the title Global Digital &
Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger
relations to marketing support, customer service to internal communications and more, as social media is being integrated into many
facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon
and spent a number of years with PJA Advertising + Marketing, a
boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of
advertising, marketing and PR at ScottMonty.com and
also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott
has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of
mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and
frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's
Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and
has a hidden talent for voice over work.
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on business, technology, communications, marketing and the vast changes in the industry that impact leadership. This blog contains my personal views. My bio is available here and my headshots can be found here.