Scott Monty

Scott Monty
 

Taking a Moment Taking a Moment

Marketing campaigns march on - day in, day out, week after week, every year. Yet for all of the effort that goes into each, they have a fini...

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Online Ad Targeting Is Pretty Much Like Dating Online Ad Targeting Is Pretty Much Like Dating

It turns out that it's pretty simple to understand what women want. All you have to do is ask them. Of course, you have to be listening ...

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Are You Measuring What's Important? Are You Measuring What's Important?

We often talk about social media ROI being measured differently. These are different behaviors and we should be applying new and different m...

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