What's #NewTwitter?

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September 14, 2010
Plenty.

Twitter just launched a fresh new interface. I'm still getting used to it, but my initial reaction is that it's a strong improvement for users of the Twitter.com interface (which is about 70% of the users currently).

Take a look at the video from Twitter:






Here's the inside scoop on the background and making of the video from Forbes.

What's different:

  • The first thing you'll notice is that there is now a header bar that contains a streamlined dashboard: a search box, a link Home, a link to your Profile, and Messages (DMs). This is already different, in that messages have been separated from @ replies.
  • Then, the "what's happening" (not "what are you doing?") section is footed with tabbed browsing options: Tweets, @Mentions (not Replies), Retweets, Searches and Lists. Note that the last three have dropdown menus that give the user options. 
  • For Retweets, it's Retweets by others, Retweets by you, and Your Tweets, retweeted. This is a handy way of discerning these various levels of retweets, making it easier to find what's meaningful.
  • The Searches that used to inhabit the sidebar are now available in the dropdown.
  • Similarly, Lists offer you a chance to see the aggregated lists you've created. My complaint is that it only allows you to see about 8 or 9 lists; for power users like me that have 20 lists, you have to click through to the list page, which is in the old interface.



Probably the coolest part though, is the ability to preview content directly from the link, without having to leave your page. You can view photos, videos and more by clicking on the little arrow in the tweet box:


In addition, you can see mini-previews of profiles - number of followers, tweets, bio, etc. - directly from this page by hovering over any user.

The full details are available directly from Twitter. Overall, this is vast improvement that puts Twitter.com on a more level playing field with some of the more sophisticated desktop and mobile apps.

What do you think?

UPDATE: Here's a handy guide on how to customize your background in the New Twitter

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Posted by Scott Monty at 10:50 PM
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Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .


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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.



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Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.

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