A new report from eMarketer shows how combining the strengths of email and social media
can lead to better results.
You'll recall around these parts the discussion of "Silent E
." Now this report teases that out a little more. It's about how two complementary marketing practices can be used more wisely to engage customers in less of a disjointed way. This makes complete sense, as consumers need consistency in their interactions with brands and programs need to jump from one platform to the next almost seamlessly, while offering different benefits or levels of engagement on each.
Here are a few statistics on how social media and email will be integrated by marketers and why they think it's important.
You can find the full report, Maximizing the Email/Social Media Connection
, on eMarketer's site.
As Reese's used to say, "two great tastes that taste great together."
Personally, I think it's about time. ow about you? Any plans within your organization to integrate social media & email?