The Social Media Marketing Blog: How Ford Uses Social Media [VIDEO]

At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media.

Here's a great video that WebPro News did when we were at Blog World Expo last October. It captures a lot of what Ford is doing in the space.

I keep a clipsheet of coverage of our social media efforts (using Profilactic), which is helpful when speaking to reporters or digital media and they're looking for examples of how our work has resonated. I simply refer them to our links and they can sort through the filters to find what they're looking for.

On his blog, Jeff Bullas gave away The 7 Secrets to Ford's Social Media Marketing Success last month. There are some great takeaways there for any company that's interested in social media and some that are specific to Ford and our efforts. And Slate.com's The Big Money covered the success we've seen from the first wave of the Fiesta Movement.

We're working on a lot more - notably Chapter 2 of the Fiesta Movement, in which there are 20 teams of two in 16 cities across the country, creating mini marketing campaigns through social media as well as offline events and media. And our social media strategy is global, reflecting the growing interest from many areas around the company and around the world.

And we maintain profiles on a number of social networks, including profiles on Twitter: @Ford, @FordCustService, @FordFiesta, @FordAutoShows, @FordLatino, @FordEU, @FordAPA and more. In addition, we've got some employees on Twitter. You can find the full list at http://twitter.com/ScottMonty/ford.

We also have a number of Facebook pages, the most prominent of which are Ford and Mustang. All of our pages are favorited on the Ford page, so you can pick which ones you'd like to become a fan of.

In addition, we're active on Flickr for photo sharing, YouTube for videos, Plancast and Upcoming for events, Delicious for public bookmarking, and Scribd for document sharing (where we're the #5 most followed profile). And if you're ever in doubt where to find us, you can see our profiles on the front of Ford.com or on The Ford Story.

Lots of stuff going on right now that's keeping us really busy. Just thought you'd like a window into what some of it is and why we're doing it.

Disclosure: http://cmp.ly/4

Labels: Ford, social media, Video

About Scott

For hi-res, click here

He as been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." But perhaps the best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career has spanned a wide variety of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, in over a dozen books, and on a variety of broadcast media from podcasts to NPR to national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Open Leadership: How Social Technology Can Transform the Way You Lead
MicroMarketing: Get Big Results by Thinking and Acting Small
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live
Power Friending: Demystifying Social Media to Grow Your Business
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Scott Monty Bio

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.