Scott Monty

 

Generational Marketing Generational Marketing

As I was shaving with a disposable razor this morning - not my usual razor - I began thinking about the power of generational marketing. One...

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Social Network Shorthand Social Network Shorthand

Have you ever needed a quick analogy in a business or social situation that helps you explain what a social network concept is? I know I hav...

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Advertising to Gen Y on Social Networks Advertising to Gen Y on Social Networks

The other day, I remarked that Ford is "not interested in advertising on social networks. We...

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