I originally wrote this over a year ago, but I think it deserves another go around, as there seem to be even more social media "experts" out there. Please add your suggestion to the comments section or on Twitter with the hashtag #smbulb and let's see how many responses we can get.
Stop me if you've heard this.
Yesterday, I asked a question on Twitter - one that Joseph Jaffe rhetorically asked on his blog - I posed it as a joke and asked for responses.
The question was: How many social media experts does it take to change a lightbulb? My original answer on Joe's blog was: "309. One to come up with the idea, three to turn it into a strategy, five to execute it, and 300 to influence someone else to do it."
Naturally, responses to my question were far better than my lame punchline. Here are some examples of what I received:
@mncahill: 14,465 to twitter about the need for "LightBulbCamp" and one to hire a developer to change it.
@scottaparks: None, it never gets changed. They are too busy looking for a better bulb!
@cohnjoyne: before I tell you how many soc media experts it takes to screw in a light bulb, full disclosure, GE is a client of mine
@adam_rosenberg: at least 10. that way you have 1 to change it and at least 9 to tweet about it.
@scottstead: A: 500, Chris Brogan to ask the question, 495 to respond, 3 to organize #changealightbulbweek08, 1 to change the lightbulb
@ScottWitsToo: 3. One to change bulb. Two to discuss how we could change light bulbs better if only we could talk ad nauseum about the process
@LewisG: At least two, so an argument over the ethics of monetization can occur.
@jtobin: A team of 6 will happily consult, but nobody actually wants to execute the light bulb change for you. :-)
And this one from @jeffglasson: 4, Mitch Joel to give 6 steps to open the package, Brogan to write a 100 blog post series on the process, L. Feldman to score the puppet adaptation, and CC Chapman to actually screw the lightbulb in and get the job done!
My favorite was from @dmscott: What's your budget?
Got a retort humorous? Let me know by leaving a comment, or share the joke with some friends.
Photo credit: zetson (Flickr)
Posted by Scott Monty at 12:21 PM
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At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.
