The Microphone Is Always On
Andy Warhol once noted "In the future, everyone will be famous for 15 minutes." Now that we're constantly publishing, sharing, microsharing, updating, vlogging... (I could go on), it seems to me that in the future, everyone will have 15 minutes of privacy.I've noted before that it's extremely important to live your life in a way that reflects positively of you, because you never know who's capturing what image, sound file or video. Put more bluntly - if you'll allow me to turn another phrase - whatever happens in Vegas stays on Google. Every action counts.
Want proof?
One need look no further than Michael Richards, who was caught via cellphone video making a racist rant at a comedy club. It's still the #1 search result on YouTube for "Michael Richards." And President Ronald Reagan made a famous gaffe during a microphone check, unaware that he was being broadcast live:
How does that apply online or in social media? Every tweet you make, every blog post you write, every video you record - it all adds up to showing the world who you are. And since content is easily discoverable by Google, the content you (or your company) produce needs to reflect what you want it to. For example, just the other day, I was told that I was the subject of someone's presentation, and they showed my Twitter feed up on a big screen. If I were careless about what I wrote, my stream might have been embarrassing. Luckily, that's not the case.
Since you never get a second chance to make a first impression, every single piece of copy, every minute of video, every utterance you make can become a decision point for someone. It may be a potential customer, a prospective employer, maybe even a family member. Make your actions count.
Have you run into a situation where you you either gave someone an impression you didn't intend to, or you discovered something about someone that made you think twice about them? I'd be interested in hearing from you.
Photo credit: iNafih
One need look no further than Michael Richards, who was caught via cellphone video making a racist rant at a comedy club. It's still the #1 search result on YouTube for "Michael Richards." And President Ronald Reagan made a famous gaffe during a microphone check, unaware that he was being broadcast live:
How does that apply online or in social media? Every tweet you make, every blog post you write, every video you record - it all adds up to showing the world who you are. And since content is easily discoverable by Google, the content you (or your company) produce needs to reflect what you want it to. For example, just the other day, I was told that I was the subject of someone's presentation, and they showed my Twitter feed up on a big screen. If I were careless about what I wrote, my stream might have been embarrassing. Luckily, that's not the case.
Since you never get a second chance to make a first impression, every single piece of copy, every minute of video, every utterance you make can become a decision point for someone. It may be a potential customer, a prospective employer, maybe even a family member. Make your actions count.
Have you run into a situation where you you either gave someone an impression you didn't intend to, or you discovered something about someone that made you think twice about them? I'd be interested in hearing from you.
Photo credit: iNafih
Labels: brand, personal branding, PSA, Risk
Posted by Scott Monty at 9:10 AM
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