While I like to spend a lot of time reinforcing the importance of strategy, at some point, it gets down to tactics. In other words, how are you actually going to put those great ideas to work?
A recent headline from eMarketer trumpeted Marketers Eye Online Video in 2009. While that shouldn't be a surprise (I think we can all agree that this particular visual medium is advancing and will be a more important part of our ADD-affected lives on a regular basis), as usual, it's some of the associated details that interest me.
As you can see, video gets the attention of about two-thirds of marketers. Pretty significant. But more than 4 out of 10 are also eyeing social media. Not bad for a niche channel that seemed to be fighting for attention over the past couple of years.
I'm happy to see that podcasts are part of more mainstream thinking, and that marketers haven't forgotten about that bellweather, search. I'd be interested to see what the plans are with a tried-but-true methodology: email marketing.
Have you got any unusual - or perhaps even back-to-basics - plans for 2009? I'd love to hear about them.
Photo credit: dbking