Scott Monty

Scott Monty
 

Global Social Network Figures Global Social Network Figures

When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be cust...

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Ford's Got a Reason to Fiesta Ford's Got a Reason to Fiesta

Last week, I wrote about how Ford was so thankful to the Fiesta Agents who were in 100 of our vehicles as part of the Fiesta Movement, and h...

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On Giving Thanks On Giving Thanks

For those of us in the U.S., we have just celebrated Thanksgiving. It's a time of year when we gather with friends and loved ones to cel...

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Enough Is Enough Enough Is Enough

The spam and other unsolicited DMs I've been getting on Twitter have finally gotten to me. And I'm going to be taking action. A Bit...

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When Worlds Collide When Worlds Collide

Well, it's finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it'll make...

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What's a Brand to Do? What's a Brand to Do?

Say you work for a brand. Customers have more access to you than ever - and you've got a wealth of choices as far as channels go: tradit...

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Recent Twitter Statistics Recent Twitter Statistics

The Pew Internet & American Life Project has released some statistics about Twitter and other similar services that Americans use to po...

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No Kidding No Kidding

I originally wrote this over a year ago , but I think it deserves another go around, as there seem to be even more social media "expert...

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Why Apple & Google Win - and Your Company Doesn't Why Apple & Google Win - and Your Company Doesn't

It's all about usability.      Common sense dictates that the easier something is to accomplish, the more readily it will be pa...

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Don't Waste My Time Don't Waste My Time

I'm perfectly capable of wasting it myself.   According to a recent poll by Ruder Finn , 100% of the people on the Internet go onli...

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Recent Facebook Demographics Recent Facebook Demographics

If you get a chance, check out the latest statistics from InsideFacebook.com . Please keep in mind that these are only number for the United...

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Fear and Loathing in Social Media Fear and Loathing in Social Media

You would think at this point that we'd be up to curiosity or even playful experimentation. But it seems that, according to the e-taili...

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Are You Really Satisfying Your Customers? Are You Really Satisfying Your Customers?

We all know that social media plays a part in customer service. As business becomes more fierce, margins shrink and barriers to entry are a...

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Social Media Books & Experts Social Media Books & Experts

One thing that has always puzzled me is the sheer number of books about social media. When your industry changes almost daily - not to menti...

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Panel Picker Pentathlon Panel Picker Pentathlon

One of the great features of the South by Southwest Interactive conference (that's SXSWi to you) is the plethora of panels and speakers...

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Are We There Yet? Are We There Yet?

Not quite, it would seem. While we in business are seeing some advances from companies that are learning how to become more transparent, i...

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You Want Me to WHAT? You Want Me to WHAT?

If you were asked to give up your social networking activity, what would you rather give up? It's an interesting scenario. Giv...

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Say It Like You Mean It Say It Like You Mean It

I get a lot of unsolicited email. People looking for information, people with interview requests, people who are selling things. I try to be...

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A Year @Ford - Part 1 A Year @Ford - Part 1

Today marks exactly one year since I joined Ford Motor Company to head up social media efforts. You'd be surprised at how much has hap...

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