I was at a preview event that Ford was holding for media prior to the North American International Auto Show (NAIAS), when in strolled our CEO, Alan Mulally. He was immediately swarmed by journalists, who formed the traditional scrum. | ScottMonty Any questions for Alan Mulally? |
 | TWalk @ScottMonty Q. for Mulally: In hindsight, wd he have changed Ford's strategy in 2007/08 if he'd known we'd be in recession by now? |
| ScottMonty @TWalk No. Matter of fact, we've accelerated the strategy with the safest most fuel-efficient vehicles ever. - Alan Mulally |
 | asheen @ScottMonty what is Mullaly's commitment to sustainability, both personal and professional? |
| ScottMonty @asheen I've spent my entire career focused on safe & efficient transport; sutainability is the future. The future is now. -Alan Mulally |
 | tdhurst @ScottMonty yeah, what does it feel like to be LEADING the industry rather than sticking with the status quo? |
| ScottMonty @tdhurst Exhilirating. Ford rocks! - Alan Mulally |
 |
| ScottMonty Alan just zipped away for some TV interviews. I'll see if I can grab him again. Thanks for the questions. |
| ScottMonty @idamaster Alan makes it a point to drive a diff vehicle every day - including the competition - b/c it's impt to understand cust's view |
 | mcritz @ScottMonty Is Ford’s decision not to ask for bailout money up-front based in part on a desire to not conform to Congress’s stipulations.... |
| ScottMonty @mcritz No, it's based on our good plan to tranform Ford and our sufficient liquidity. - Alan Mulally |
| ScottMonty That closes this Q&A session with Ford CEO Alan Mulally. We may try this again some time. |
Labels: customer relations, Ford, Twitter
Posted by Scott Monty at 4:06 PM
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At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.
