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Monday, December 22, 2008

As If You Really Wondered...

If there's one thing I'm not a fan of in the social web, it's the peer pressure surrounding memes. On the one hand, it's a forced post that I'd rather not write; then again, if I don't write it, I feel like I'm letting a friend down.

In this case, that friend was Aaron Strout, a social media and marketing colleague from back in Boston. Aaron has recently relocated to Austin (joining a number of other Boston illuminati) and is heading up marketing for Powered. And he told us seven things we may not know about him and challenged others.

So, here are the seven things you may not know about me (keep in mind I've done this a couple of times before). That means if you do your research, you'll know 23 things about me.

  1. I worked as a writer for the Department of Veterans Affairs during the Clinton healthcare reform proposal era. The thought was that the VA would need to compete with the Johns Hopkins and Mass Generals of the world, so they needed their own reform project. Industry and government leaders met and our group wrote the plan. I also wrote for another project Meeting the Challenge: A Research Agenda for Health, Safety and Food for America. I later went on to become a speechwriter for the Director of Medical Research.

  2. Speaking of medical research, I hold a Master's in Medical Science from Boston University School of Medicine and an M.B.A. with an concentration in healthcare management from Boston University Graduate School of Management.

  3. I was an altar boy for 10 years, serving under Father Ted, a very old-school priest. He was a no-nonsense guy and he expected things to be orderly. I kind of cringe every time I seen an altar server wearing sneakers at mass - Fr. Ted would have excommunicated them.

  4. When I participate in karaoke, to disguise my inability to perform current hits, I typically choose older songs and impersonate the singers. My favorite - it's a tie betweetn "To All the Girls I've Loved Before" as a duet between Willie Nelson & Julio Iglesias and "What A Wonderful World" by Louis Armstrong.

  5. Before I joined Ford, I had only driven one American car - and a GM one at that. When I was in high school, I inherited a Vette. No, it's not what you're thinking. It was a Chevette.

  6. If you told me that I could only have a single kind of candy for the rest of my life, it would be Peanut M&M's. And yes, I'm old enough to remember when light brown was a color of regular M&M's.

  7. I won't be doing another one of these memes for at least another year.

Now, in keeping with the rules of the game, I nominate these seven unsuspecting souls. These are all people whom I've met or interacted with for the first time throughout the course of 2008. It's my goal to break out of the echo chamber a bit and extend your reading, if you're not already aware of them:
Amber Naslund
Justin Levy
Samir Belwani
Bob Knorpp
David Alston
Matt McDonald
Shannon Paul


Photo credit: sheeshoo

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Posted by Scott Monty at 7:27 AM
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About Scott

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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


Books in which Scott's work is featured:
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen


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Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.






Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13 Keynote at OMMA Global Sept. 21, 2009

MIMA Summit

Brand Camp '09 "I am Speaking at" Widget 135px Direct Marketing Association International conference, Oct. 18-22, 2009



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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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