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Sunday, October 26, 2008

"When It Is Darkest, We See the Stars"

Solutions Stars Video Conference | Starts October 29 at 1 PM EST

That quote is from Ralph Waldo Emerson, and it's entirely fitting in today's society, with the global economy in the dumps and companies turning to digital solutions for smarter, more cost-effective ways of connecting with customers.

As I mentioned in my last post, there are some great folks out there that you should be following, who do the industry a great service by sharing their thoughts with us on a regular basis. And I've got an opportunity for you to hear from some of them directly.

In this case, my friends and communications colleagues Geoff Livingston and Shashi Bellamkonda have put together a unique program called the “Solutions Stars Video Conference,” which consists of over 30 experts in SEO, social media and communications. Filmed at Blog World Expo in Las Vegas last month, this video conference is hosted by Network Solutions and will happen on Wednesday, October 29 from 1:00 - 3:30 p.m. Eastern time.

The entire list is below - it's quite the lineup of stars. If you haven't had the chance to see any of these people at a conference, this is an amazing opportunity to see all of them in one place - and for FREE!

The focus of the conference is helping small- to medium-size business owners and entrepreneurs on how the Internet can benefit their business. Nine content areas featuring vignettes of the Solutions Stars will run during the conference, and you'll be able to choose the segments you'd like to watch:

  • Building Web Presence
  • The Social Opportunity
  • Start with Listening
  • Strategy Drives Outreach
  • You Need Social Networks
  • To Blog or Not to Blog
  • Visibility Through Search
  • Rising Above the Noise
  • Time Demands

And here's who you'll be hearing from throughout the 90-minute session:

If you visit http://solutionsstarsvideo.com, you can bookmark the page and come back on Wednesday for the full program. And if that's not enough, Geoff and Shashi will be available via ooVoo (my "oober"-cool former client) for live video chat during the sessions.

I hope you find it a valuable use of your time.

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Posted by Scott Monty at 9:48 AM
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About Scott

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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


Books in which Scott's work is featured:
The New Rules of Marketing & PR
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Six Pixels of Separation
Monkeys with Typewriters
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World Wide Rave
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Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.






Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13 Keynote at OMMA Global Sept. 21, 2009

MIMA Summit

Brand Camp '09 "I am Speaking at" Widget 135px Direct Marketing Association International conference, Oct. 18-22, 2009



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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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