Tuesday, August 05, 2008

A New Day

I'm very excited about tomorrow. We're trying something a little different at Ford for our 2009 Model Year media day. I've only been on the new job for three weeks, so this isn't necessarily the most robust program, but I'm proud to say that we're including a number of bloggers.

My belief is that bloggers - the new influencers - should be treated just like media, as they're publishers, they've got communities that care about what they think, and most of all, they're real people with real opinions. I wanted them to be able to get the inside scoop that traditional journalists are privy to.

In this case, I asked our team at Social Media Group to look beyond the usual suspects of auto bloggers (mostly because the big auto bloggers are already part of our media relations program) and to look for lifestyles - people interested in technology, environmental issues, family and luxury. We also invited some smaller auto bloggers and a few local new media types as well. Here's the rundown:

Josh Lewis from Raw Autos
Erin Kotecki Vest from Queen of Spain
Kathy Helmtag from Car Domain
Chad from iChad
Tom Ajello from Internet, Cool?
David Pitlyuk
Melanie Notkin from SavvyAuntie
Kristen Nicole from Mashable
Aaron Brazell from Technosailor
Ariel Schwartz from gas 2.0
Jane Porricelli from Mom Generations
Yvonne DiVita from Lipsticking
Ken Burbary from Web Business

While this is by no means the extent of what I'd eventually like to see as far as a blogger outreach effort, it's a great start. I hope that everyone will enjoy themselves, learn a little bit about some of the very exciting things going on inside Ford (as shown in the video below), and have a blast out on the track.

Labels: big media, Ford, outreach, social media

Posted by Scott Monty at 5:56 PM

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About Scott

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the judging panel for The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found here.

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