The Social Media Marketing Blog: A Little Plaid Goes a Long Way

I'm a little late with this post (as I am with a number of posts - I apologize for that; my life is getting back on track after the move to Michigan). But it's something I wanted to bring to your attention.

As I mentioned in April, the team at Plaid was planning their 2nd annual cross-country trip, heralded as Plaid Nation. Done with their usual style of humor and irreverence, this is a social-media-meets-face-to-face campaign that's worth noting.

If you're not familiar with what Plaid Nation is, it's 5 people from Plaid (an ultra cool and fantastic agency to work with - I had the pleasure of doing business with them when I was at crayon) who for the past two years have decided to do a road tour to meet people and build their brand. In the process they've secured a client or two and have impressed all sorts of people along the way.

While last year's goodwill tour was based on the east coast, this time around, the Plaidish opted for the west coast. In their Econoline van (hey - a Ford product! Cool.) wrapped in the Plaid colors, the team went from Vancouver to Vegas with many stops along the way in just 10 days. From Seesmic to Scoble and Twitter to Zappos, they visited many of the hot companies on every tech geek's short list. Not to be outdone, they had some fun with more of the tried and true, like Jones Soda and Sony Pictures. They even managed to have a run-in with the Canadian authorities.

One of my favorite aspects of this tour was the completely integrated way they treated it: from face-to-face interactions to full online access, the Plaid Nation tour was awash in social media goodness. The the web site. It consisted of:

An interactive Google map, where the team tracked their progress
A blog
A Twitter account
Opportunity to IM the van
Three mounted van cams that streamed live video
Dedicated channels on Vimeo and Ustream with scheduled live and archived materials
A facebook page
An updated schedule and Tweetup opportunities
Flickr photos

Not to mention the really cool, retro chic design they gave the site. It made me feel like I was on the stops along the way with them.

Even though the trip is over, the material that remains behind is still worth checking out. These guys clearly had a lot of fun and were very generous with their experience throughout. Way to go, Plaid!

Plaid Nation Tour - July 21, 2008 from Plaid Nation on Vimeo.

Labels: fun, Plaid, social media

About Scott

For hi-res, click here

He as been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." But perhaps the best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career has spanned a wide variety of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, in over a dozen books, and on a variety of broadcast media from podcasts to NPR to national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Open Leadership: How Social Technology Can Transform the Way You Lead
MicroMarketing: Get Big Results by Thinking and Acting Small
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live
Power Friending: Demystifying Social Media to Grow Your Business
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Scott Monty Bio

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.