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Saturday, July 12, 2008

Thank You, My Friends

This is the last post I'll be writing from the Boston area - or at least as a full-time resident of the Boston area - for the foreseeable future. I've lived in the region for 20 years and I've developed a number of friends and colleagues in the area, many through the advent of social media over the last couple of years.

Last night, I was roasted by a number of people who were kind enough to give up their Friday night and turn out for a very unique and memorable event. Instigated by none other than Chris Brogan and flawlessly orchestrated by John Wall, I was the recipient of fun-filled barbs at my expense.

Admittedly, I'm an easy target for a roast, but when stacked up against the auto industry and Detroit, there's an abundance of material. Last night's roasters spared no expense. They included:
  • Susan Getgood - was a fine dinner companion who refrained from flinging insults at the end of the evening.
  • Todd Van Hoosear - a man with Michigan roots himself, he set me up with the 3-1-3 gang hand gesture that might get me out of a jam if caught in downtown Detroit
  • John Wall - who noted that my new color a crayon should be "turd brown"
  • Laura "Pistachio" Fitton - who still thinks there's an opportunity to monetize our Twitter concept
  • Chris Brogan - who thought that crayon's thinning ranks should result in the company renaming itself "pencil"
  • Adam Zand - favoring his Elton glasses, he played the Henry-Ford-was-a-Nazi card
  • Len Edgerly - a class act, if ever I met one, he used skills akin to Sherlock Holmes to deduce why I would choose to go to Ford
  • Doug Haslam - he compared me to that other Renaissance man, George Plimpton, leaving me with a copy of Paper Lion: Confessions of a Last-String Quarterback. He also showed a copy of my crayon resignation letter:
John manned the control panel and took care of the audio recording of the entire event. I've got to say, I have a very funny and talented group of friends who unleashed without mercy. Since I've got a good sense of humor, I took it all in the spirit it was meant, but I also got a chance to offer a rebuttal.

If you're not familiar with the concept of a roast, check out the Wikipedia definition. According to tradition at the Friars Club, "we only roast the ones we love."

I'm reminded of what the Wizard said to the Tin Man about his heart:
A heart is not judged by how much you love; but by how much you are loved by others.
And after last night, my heart is filled with gratitude for the tribute paid to me by my friends, and not a little sadness for leaving Boston behind. It's a major hotbed of social media, with many bright, creative and selfless people. It's not going to be the same without you.

Farewell, my Boston friends. I look forward to many more interactions, both online and off, where I'm sure we'll continue our collaborations and our friendship.

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Posted by Scott Monty at 2:32 PM
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About Scott

For hi-res, click here

He as been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." But perhaps the best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career has spanned a wide variety of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, in over a dozen books, and on a variety of broadcast media from podcasts to NPR to national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


Books in which Scott's work is featured:
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Open Leadership: How Social Technology Can Transform the Way You Lead
MicroMarketing: Get Big Results by Thinking and Acting Small
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live
Power Friending: Demystifying Social Media to Grow Your Business

The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

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Scott Monty Bio

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request. Scott's bio and headshot can be found in the "About Scott" tab above.






Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13 Keynote at OMMA Global Sept. 21, 2009

MIMA Summit

Brand Camp 135px Direct Marketing Association International conference, Oct. 18-22, 2009



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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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