Sunday, July 20, 2008

Television Viewership Grows - Just Not on TV

This may and may not come as a surprise to you. The thing that grabbed my attention was that Americans are viewing more television than ever before . I thought that it would have dropped off recently, with the advent of the other ways people are spending their time. But it appears that commercial TV is growing by 1 percent a year.

The part that didn't surprise me has to do with viewing habits: the viewership of television on various types of media skews when you look at different age groups.

Most interesting to me are the 35-44 and 45-54 age groups: both show a significant increase of viewing video online rather than on TV; and the 25-34 cohort shows a twofold increase in viewing mobile video over TV.

This is only going to continue to skew as technology advances. We just need to ask ourselves if we're ready for more advertising interruptions on our mobile devices and if we'll settle for the same-old same-old pre-roll that we've come to expect in online video. As Hulu has shown, people have no problem accepting limited and clearly demarcated commericals in return for high-quality video on demand.

The real question is, where will we the viewers draw the line? How much is too much and what should we give up if we're not paying to watch online video? And if we're paying for mobile access to multimedia, should we be free from commercial interruptions? What do you think?

Labels: mobile, news, television, Video

Posted by Scott Monty at 11:25 PM

Comments |

LINKS TO THIS POST |

Comments:

blog comments powered by Disqus

Home

About Scott

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the judging panel for The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found here.

Here are some of Scott's events from Upcoming.org:

More of scottmonty's events