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Saturday, June 07, 2008

Twitter Does It Again

If you're still doubting the use of or need for Twitter, this is the post for you. I'm constantly amazed at what a powerful personal and professional network it is for me. When it's working (which has been sporadic of late), it can transform the way you think about relationships.

Let me give you a real-life example.

Earlier this week, I headed down to New York to see a client. I usually do day trips on the Acela, but this time, I had an evening commitment and I needed to be in Washington, DC the following day. So the day before, I went online to find a hotel room in the city - which is usually not a problem, especially with the last-minute travel sites.

Only this time, it was different. No rooms in the city were to be had for under $800. I could stay at a hotel near the airport, but my commitments required me to be other places in the city, so it would be a logistical nightmare (and expensive) to stay near the airport. What to do? I turned to Twitter, of course.

Many people in my network were willing to help - I received replies directly on Twitter and private direct messages. Suggestions ranged from specific hotels they knew to areas of the city to consider, all the way to someone who pulled up a specific price quote on a room for me. The problem was, all of these places were sold out.
As I was waiting, I tweeted:

Well, I learned never to underestimate the power of the crowd. Tim Peter (@tcpeter) came forward to say:

Turns out he is working with a group that does luxury reservations and this was their impetus to start a Twitter account (@luxres). I received a tweet from them asking how they could help, and within the next 15 minutes, they got me a reservation at the Mansfield, a boutique hotel in midtown Manhattan. Perfect! While the price was a little more than I wanted to spend, it was nowhere near the gouging for some of the rooms I had seen.

Thanks to a well-connected and attentive community, I was able to keep myself off of a Central Park bench for the night. It just goes to show, that if you take them time to invest in relationships and being a valued member of a community, it can work in your favor when you need it.

Special thanks to (a bunch of people you should be following on Twitter): @tcpeter, @luxres, @chelpixie, @SavvyAuntie, @DonnaPapacosta, @Spangles, @joec0914, @adamcohen, @stevemann, and @ParentopiaDevra.


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Posted by Scott Monty at 9:04 AM
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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.






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Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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