Send to Kindle

Tweet

Share

When I first started writing this blog, it was focused on social media in the b-to-b space. I was working at a B2B agency at the time so it made sense, plus I saw a lot of potential.

Fast forward to today. I've broadened the focus of the blog (sacrilege!) but I've probably become better known for offering perspectives on the tools and my level of knowledge in general (or you tell me what I'm known for). But occasionally I dabble back into business-to-business applications, because there are some worthy examples and that market is finally starting to catch up.

Which makes a perfect segue to refer to a conference at which I'll be speaking in Boston next month: the Marketing Profs Business to Business Forum 2008. There are going to be some heavy hitters there, talking about all sorts of marketing in the b-to-b space:

• Marketing Profs own Roy Young and Ann Handley will be there;
  
• Valeria Maltoni, that Conversation Agent, will talk about making your site engaging for your customers;
  
• My colleague Greg Verdino will walk everyone through the essence behind how to stay current with trends to support your business acumen;
• Boston's own Chris Brogan will talk about social media and sales leads;
• The inimitable David Meerman Scott will give one of his famous keynotes;
  
• I'll be on a panel with Lewis Green and Robin Carey moderated by Paul Dunay titled "Is Social Media Harder for B2B vs. B2C?"
  

This is but a small sampling of the entire conference. Take a look at the conference web page and see what you think. And since you're a faithful subscriber to my blog (you have subscribed for free, right?), let me offer you something in return: if you sign up to attend this blockbuster conference and submit the code ESPK08, you can get $200 off the price of registration - make it $350 off if you register before May 19.

I hope you'll take the opportunity to avail yourself of some of the best current thinking on this subject today and consider attending. If you do show up, please introduce yourself, as I'd be delighted to meet you.

Labels: Chris Brogan, Greg Verdino, MarketingProfs, news, speaking

 Comments

 LINKS TO THIS POST

At 5/06/2008 10:36 PM,  Ann Handley said...

It promises to be a great event, Scott. Thanks for participating!

 

At 6/15/2008 6:14 AM,  FMA said...

Ya B2B is a nice marketing event..Im appriciate your article published here.. Your Social Media Marketing Turnkey Solution! http://www.widecircles.com Thanks for this article..

 

At 2/28/2009 5:20 AM,  johnsmith said...

The B2B Marketing on Social Networks report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Driven Wide

 

Back to Basics: B2B

When I first started writing this blog, it was focused on social media in the b-to-b space. I was working at a B2B agency at the time so it made sense, plus I saw a lot of potential.

Fast forward to today. I've broadened the focus of the blog (sacrilege!) but I've probably become better known for offering perspectives on the tools and my level of knowledge in general (or you tell me what I'm known for). But occasionally I dabble back into business-to-business applications, because there are some worthy examples and that market is finally starting to catch up.

Which makes a perfect segue to refer to a conference at which I'll be speaking in Boston next month: the Marketing Profs Business to Business Forum 2008. There are going to be some heavy hitters there, talking about all sorts of marketing in the b-to-b space:

• Marketing Profs own Roy Young and Ann Handley will be there;
  
• Valeria Maltoni, that Conversation Agent, will talk about making your site engaging for your customers;
  
• My colleague Greg Verdino will walk everyone through the essence behind how to stay current with trends to support your business acumen;
• Boston's own Chris Brogan will talk about social media and sales leads;
• The inimitable David Meerman Scott will give one of his famous keynotes;
  
• I'll be on a panel with Lewis Green and Robin Carey moderated by Paul Dunay titled "Is Social Media Harder for B2B vs. B2C?"
  

This is but a small sampling of the entire conference. Take a look at the conference web page and see what you think. And since you're a faithful subscriber to my blog (you have subscribed for free, right?), let me offer you something in return: if you sign up to attend this blockbuster conference and submit the code ESPK08, you can get $200 off the price of registration - make it $350 off if you register before May 19.

I hope you'll take the opportunity to avail yourself of some of the best current thinking on this subject today and consider attending. If you do show up, please introduce yourself, as I'd be delighted to meet you.

Labels: Chris Brogan, Greg Verdino, MarketingProfs, news, speaking

blog comments powered by Disqus

Home