On Monday, May 22, I'll be part of a panel for the Institute of Management Consultants New England Chapter meeting. The panel is called Social Networking and Web 2.0: What you need to know to use this medium to separate your company from the pack.Labels: social media, speaking
Posted by Scott Monty at 12:08 AM
At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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Scott,
Remember to write about it and the kind of questions asked. It's nice to know how the audience thinks, based on who they are. Hope you enjoy it - Lewis is a passionate marketer.
Cheers,
- Mario
Scott - I can't tell you how thrilled I am to be doing this panel with "the smartest guys/gals" in the room. Even though I'm on the panel, I plan to do a lot of learning from the experts that day.
Best,
Aaron (@astrout)
Scott,
Thank you for spreading the word. I am honored to work with such a distinguished panel. And, Mario is right. We must blog the results.
It is good to see the institute is open enough to ask you all along to discuss social networking! But you are right, it is not quite the correct question/focus. The benefits of social networks are strategic with tactical benefits. But you don't really get the value of the tactics without a strategic layer that is ready to go.
Scott, I see this sentence as the meat of it all: "You need to think about what you're doing to build relationships with your customers to make them the most loyal advocates for you." That is the way companies stand apart from the rest! Social media is a great tool to help make it happen, as we can more actively engage with our existing customers.
I look forward to seeing the write-up, as suggested!
You rock!
hey Thanx
Im new to this social marketing / social networking stuff and i really like the info in your
" standing apart from the rest " post if you want to know more about me or join my friendlist at facebook you can click on the social marketing link below
social marketing