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Wednesday, April 02, 2008

Putting the 'Social' in Social Media

The more time I spend in the digital world, the more I realize that it's real-life connections that matter. Sure, it's amazing how easy it is to connect with people on Facebook, MySpace, LinkedIn, Twitter, etc., but to me, what matters is building relationships in person. There's just no substitute for a face-to-face meeting.

When I was at SXSW recently, I noted that I was meeting people for the first time, but I felt like I had been part of their lives for a long time. With presence applications and frequent blog posts, we end up sharing so much of our lives with our online communities. The result is that we're forming what I like to call prelationships - meaningful interactions with people before we ever meet them. Then of course, when we do meet, it's a preunion.

So as you can imagine, I'm really looking forward to heading to New York City this weekend for Blogger Social. Among the 80+ attendees will be many of my co-authors from The Age of Conversation (Volume 1), not to mention fellow Twitterers, bloggers and podcasters. There's a harbor cruise on Saturday afternoon, a nice dinner on Saturday evening, and plenty of meetups in between. I can't wait to meet so many of these people that I've admired and respected for quite some time.
If you're interested in seeing what kinds of people participate in this kind of activity (maybe to convince you to attend something similar some time), take a look at the list of profiles that Steve Woodruff has compiled. Not only are the participants impressive, but Steve's effort is worthy of admiration as well.

And if you're more into the visual arts, you can check out the video that Mark Goren created:



I suppose this is a great reminder that, no matter what business you're in, it's important to get up from behind the desk, get out of the office and meet with your clients, customers, prospects and fans. Business is inherently a social business. Are you making it so?


The Blogger Social '08 attendees:
Susan Bird Tim Brunelle Katie Chatfield Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Joseph Jaffe Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet Connie Reece CeCe Lee Toby Bloomberg Seni Thomas Darryl Ohrt Joe Kutchera Paul Dunay Marshall Sponder Chris Kieff Tara Anderson Jason Falls Paul Soldera Roberta Rosenberg Saul Colt Todd Andrlik Nathan Snell Ryan Karpeles Mike Sansone Jennifer Laycock Neil Vineberg Cam Beck Mike Arauz Matthew Bailey Heather Gorringe John Rosen Cathleen Rittereiser Tamar Weinberg Rita Perea Linda Sherman Matthew McDonald Kaitlyn Wilkins Terry Starbucker Jennifer Berk Jane Quigley John Wall Scott Monty Kevin Horne Virginia Miracle Amanda Gravel Susan Reynolds David Polinchock Shashi Bellamkonda David Berkowitz Vahe Habeshian

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Posted by Scott Monty at 10:46 PM
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 Comments:

At 4/02/2008 11:50 PM, Anonymous Ann Handley said...

"Preunion"... I'm chuckling over that one. You nail it!

 
At 4/02/2008 11:59 PM, Anonymous Mark Goren said...

You can definitely call me a fan. Looking forward to meeting you, Scott. See you Friday night.

 
At 4/03/2008 12:02 AM, Blogger Mario Vellandi said...

Yeah, pretty surreal for sure...but exciting. I'm doing all my profile homework tonight so I can quicker jump into convos this weekend :)
See you soon

 
At 4/03/2008 5:48 AM, Blogger Geoff_Livingston said...

It's going to be crazy!

 
At 4/03/2008 11:22 AM, OpenID jquig99 said...

This is going to be a blast!

 
At 4/03/2008 6:00 PM, Anonymous Steve Woodruff said...

Preunion - love it! See you soon, Scott!

 
At 4/07/2008 10:36 AM, Blogger David Cushman said...

Hi, thanks for dropping by at fasterfuture.blogspot.com. Always welcome to join the conversation. best dc

 
At 4/07/2008 1:34 PM, Blogger C. B. Whittemore said...

Scott, I admit your voice lives up to its reputation! Great meeting you.

 
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About Scott

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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.






Some previous engagements include:

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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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