Labels: Marketing, social media, Video
Posted by Scott Monty at 9:01 AM
At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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He's got a unique style, that is for sure. I'm not so sure that I would listen to a weatherman screaming at me every day.
Sure let your personality through, but don't beat me over the head with it.
I am absolutely serious about this: I'm gonna find this video on YouTube or wherever. I'm gonna download it. I'm gonna program my computer to wake me up to it. Every. Single. Weekday. Why? Because you know he started out -- that is to say, hired -- as a stuffed shirt who did the weather. Keep that in mind.
John - clearly, he's not everyone's cup of tea, but it's cool to be entertained while getting the weather.
Rick - this could definitely be a powerful reminder. Glad to provide you with some inspirational material.
hey - this is a great story about making a difference and i really agree. we've started up a new wine group here (on FaceBook) and now have an international following. its all a bit of a hoot withthe focus being getting those bottles off the bottom shelf and opening them once and for all. many have been too nervous to do this (in case the bottle was crap)... so we've removed the stigma of doing that - "it's OK". The concept has "gone off" and were pretty chuffed. A different way to look at things AND... we're making a difference. All through online interactions and offline backup. Check us out: http://www.facebook.com/group.php?gid=16116545564
xc
Whoever invented the weather report was a genius. Think about it: We sit around watching a television to tell us what the weather is like outside our own windows. And have you ever seen anything use the principle of anticipation so ruthlessly? I'll sit through 15 minutes of boring local news to hear a weatherman tell me it was sunny today and it will be sunny tomorrow.
I'm in copywriting for a nationwide marketing franchise. We do a lot of work for small and mid-size businesses. You wouldn't believe how hard it is to convince small business owners to let a little personality into their marketing.
Great read, mate. Look forward to following your blog.