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Monday, March 17, 2008

Thank You and Welcome

I'm going to get personal on you for a bit - but with good reason, so I hope you'll bear with me. Today was a big day for me, as I was mentioned in the Wall Street Journal for the first time (that's right, I said "first time." I'll be back.)

I was interviewed about the "My ooVoo Day With" program that we at crayon developed and executed on behalf of our client, ooVoo. The resultant article, Attention, Bloggers by Shelly Banjo describes how small businesses can use nontraditional marketing methods, such as blogger outreach, to build awareness. We were very pleased that ooVoo got a nice mention.

But at the same time, I got some surprising press as well - Ms. Banjo asked me for a list of recommended reading material to complement the article that was part of the Small Business edition of today's Journal Report. I ended up with my photo included in Marketing with Social Media, along with books, podcasts and blogs that I consider to be top-notch. Click the link to see the full list and a line about why I think each is worthy of your time.


(Full disclosure: I had also included Join the Conversation, JaffeJuice and Media Bullseye in my list, but the editors removed it.)

The "thank you" I referred to in the title of the post goes to all of the friends, colleagues and connections who were kind enough to congratulate me on this bit of good fortune. I appreciate your thoughtfulness and support and I hope I'll continue to earn it.

And the "welcome" is for anyone who is happening by this blog as a result of the article. I do hope you'll consider subscribing - it's completely free. I hope you'll take the time to look around, comment, provide me feedback, join me on Twitter, and let me know what's on your mind.

While the editors only had space for 8 -10 recommendations, there are many more than could have been on there. While I feel like I follow many (too many!) such blogs out there, I'm sure there are some that I'm missing - and my blogroll needs some updating. So here's your chance to help me out: what are your favorite blogs? Leave a comment below and I'll take a look at them. Who knows? They might even end up on my blogroll or feedreader.

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Posted by Scott Monty at 11:50 PM
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 Comments:

At 3/18/2008 7:30 AM, Anonymous Anonymous said...

Here is one.. Trendrr.com

 
At 3/18/2008 10:18 AM, Blogger chel.pixie said...

Great job Scott! Congratulations for making it into the WSJ

 
At 3/18/2008 12:57 PM, Blogger The M Show said...

Marketing Over Coffee? We only allow Wall St. Journal Alum as guest hosts...

 
At 3/18/2008 4:33 PM, Anonymous John Gillett said...

Congrats on making it into the WSJ! I look forward to seeing your name in their tech columns for many years to come...

 
At 3/18/2008 9:54 PM, Anonymous Nick Huhn said...

Better late than never, I guess... Congrats on the WSJ piece! Great to meet you in Austin as well, Scott. I realized only after meeting you how often I've wound up using your blog as a reference, so I look forward to participating more in the future.

If you don't already, I'd recommend Jason Falls' SocialMediaExplorer.com as a quality addition to the blogroll. I find Len.Devanna.com very interesting as well (social media in the enterprise).

 
At 3/18/2008 11:36 PM, Anonymous Anonymous said...

I was pleasantly surprised to see your name in the article on bloggers in the WSJ. My daughter is actually featured in the customized comic strip on that page. She is now back in Vancouver (lived in Boston for a while) and writes one of Vancouver's most popular blogs.

Fran Martin

 
At 3/19/2008 11:08 AM, Blogger Scott Monty said...

Thank you Chel, John G. & Nick.

@The M Show: that's on my list of must-hear podcasts, which is in the works. And I'm happy to pop in whenever a seat is available.

@Nick Absolutely! Jason's blog is one of my favorites and while I don't follow Len's closely, I'm certainly aware of it.

@Fran What a small world! I remember your visit to Cambridge. Kudos to your daughter for her appearance as well.

 
At 3/20/2008 10:26 AM, Blogger Agricola said...

Congrats.

Please allow me bask in the glow of your growing fame.

Keep up the great work. I've been sending a bunch of your posts around lately to some clients and some colleagues.

 
At 3/20/2008 2:11 PM, Blogger Scott Monty said...

Hey Agricola - thank you so much for the kind words. Glad to know that my material is finding its way into people's hands. Feel free to let me know if I can be of further service.

 
At 3/20/2008 8:39 PM, Anonymous Christine Perkett said...

Scott - so proud of you. What a great accomplishment!! So darn impressive. Would love to see you again soon and talk a bit more about your BRILLIANCE! :-)

 
At 3/20/2008 11:46 PM, Blogger Scott Monty said...

Aww, Christine. You're too kind. Getting into the WSJ wasn't as much brilliance as much as it was having the right relationships and paying attention at the right time. If you're referring to my selections, the most difficult part was narrowing it down, as there are so many great resources out there.

 
At 3/24/2008 8:40 PM, Anonymous Maura McNulty said...

Here's another Achieve Market Leadership, www.achievemarketleadership.com real clients and hands on experience in new marketing, great posts on social media and mobile internet marketing too.
Congratulations on the wsj ink!

 
At 3/27/2008 10:14 AM, Anonymous Anonymous said...

I follow twitter conversations but for trends i read Jeremiah Owyang of web-strategy.com and John Furrier of furrier.org. Both of thos blogs are the leading sources for vision and trends in soical media.

For news there isn't really a great site other than mashable, webpronews,and readwriteweb

 
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About Scott

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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.






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