The Social Media Marketing Blog: Thank You and Welcome

I'm going to get personal on you for a bit - but with good reason, so I hope you'll bear with me. Today was a big day for me, as I was mentioned in the Wall Street Journal for the first time (that's right, I said "first time." I'll be back.)

I was interviewed about the "My ooVoo Day With" program that we at crayon developed and executed on behalf of our client, ooVoo. The resultant article, Attention, Bloggers by Shelly Banjo describes how small businesses can use nontraditional marketing methods, such as blogger outreach, to build awareness. We were very pleased that ooVoo got a nice mention.

But at the same time, I got some surprising press as well - Ms. Banjo asked me for a list of recommended reading material to complement the article that was part of the Small Business edition of today's Journal Report. I ended up with my photo included in Marketing with Social Media, along with books, podcasts and blogs that I consider to be top-notch. Click the link to see the full list and a line about why I think each is worthy of your time.

(Full disclosure: I had also included Join the Conversation, JaffeJuice and Media Bullseye in my list, but the editors removed it.)

The "thank you" I referred to in the title of the post goes to all of the friends, colleagues and connections who were kind enough to congratulate me on this bit of good fortune. I appreciate your thoughtfulness and support and I hope I'll continue to earn it.

And the "welcome" is for anyone who is happening by this blog as a result of the article. I do hope you'll consider subscribing - it's completely free. I hope you'll take the time to look around, comment, provide me feedback, join me on Twitter, and let me know what's on your mind.

While the editors only had space for 8 -10 recommendations, there are many more than could have been on there. While I feel like I follow many (too many!) such blogs out there, I'm sure there are some that I'm missing - and my blogroll needs some updating. So here's your chance to help me out: what are your favorite blogs? Leave a comment below and I'll take a look at them. Who knows? They might even end up on my blogroll or feedreader.

Labels: crayon, Marketing, ooVoo, social media, WSJ

About Scott

For hi-res, click here

Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .

Books in which Scott or his work is featured:

The Social Media Strategist

Social Business by Design

Digital Strategies for Powerful Corporate Communications

Social Media Marketing for Dummies

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Open Leadership: How Social Technology Can Transform the Way You Lead

MicroMarketing: Get Big Results by Thinking and Acting Small

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live

Power Friending: Demystifying Social Media to Grow Your Business

The New Rules of Marketing & PR

by David Meerman Scott

Twitterville
by Shel Israel

Six Pixels of Separation
by Mitch Joel

Monkeys with Typewriters
by Jemima Gibbons

Read This First
by Ron Ploof

World Wide Rave
by David Meerman Scott

Get Seen
by Steve Garfield

Disclosures/Relationships

Scott is on the board of the Social Media Advertising Consortium

Scott has been named to the Advisory boards of Pivot, SavvyAuntie, Business Smart Tools, The Hive Awards,
Scott is a judge for the SAMMY Awards

Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators

Humongo occasionally does web work for me and designed this site

No animals were harmed in the making of this blog.

Scott Monty Bio

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.

Who is Scott Monty?

Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.