
Labels: Advertising, ethics, Marketing, rules, social media, SXSW
Posted by Scott Monty at 5:22 PM
At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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Thanks for exposing these social media bums! I was unaware of many of these campaigns...and surprisd to see HP stoop so low...It appears that many of these "experiments" were aimed at sophomoric shock value, rather than web 2.0 coolness...
Thanks for the blow by blow.
Hey, OK, that's fair, from a certain POV (re points listed), but we also did the Connected Life Contest and last week's ASR launch using a LOT of Social Media Web 2.0, and continue to learn. Our hearts are in the right places, we welcome tips, tricks and further interaction.
Wilson Craig
Cisco Public Relations
Wilson, thanks for taking the time to stop by and comment. I'm familiar with the Connected Life contest and I think that was a much better use of social media. As I recall, the numbers weren't huge, but you did it well and sought out participation & engagement with the community.
I look forward to future programs from Cisco; feel free to let me know if I can be of any assistance.
The Subway fiasco seemed to garner the most attention, but this is a great list. What has always concerned me about "The Human Network" is that I don't feel like there are enough ways to participate. Cisco has a great opportunity to take this campaign to the next level and generate more of a conversation...so far, it seems like they lead the pack in saying the most and doing the least.
Various dietingăbeauty, healthy is written in this blog.
Tokyo Tower(Image) changed light up in commemoration of the 50th anniversary on December 2.
In TV on December 3, 2008, many of coming foreigners seem to go to the game center and Print Club, and it plays a game crane game (UFO Catcher)(Image) popular in the game center the downtown of Tokyo. there in my country
The magazine that introduces Print Club and the game center for the foreigner is published recently.
So...how is the Carlton ad 'social media'? Is it because it was an ad show on YouTube (as well as presumably TV)?
Are you applying the term social media in an attempt to elevate what is essentially a slam-fest on crappy ads? Not that there's anything wrong with that.
The ad is pretentious, meta referential in the crudest possible way, but it does not seem to me to be 'social media.'