The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.
Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.
Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the term "tweetup."
You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.
Books in which Scott's work is featured:
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen
Disclosures/Relationships
Comments |
LINKS TO THIS POST |
Blip.tv
del.icio.us
Dopplr
Facebook
Flickr
FriendFeed
Google Reader
hulu
Library Thing
Lijit
LinkedIn
MyBlogLog
Reddit
Shelfari
SlideShare
StumbleUpon
Technorati
Twine
twitter
upcoming
Utterz
It does make a lot of sense that MS try to buy its way into a game it has shown utterly no talent at playing itself. But I would not bet on this working out for a couple of reasons.
First, Yahoo itself has been losing the innovation race to Google. Like MS, Yahoo is stuck with the strategic view of the world it first was successful at, which is more the first web boom of the 90s.
Second, since it is MS doing the buying, it is far more likely that Yahoo and its properties will become assimilated into the MS Windows-centric mindset, than their more web-centric view will take over MS.
And Scott, thanks for the video, but... Ballmer before breakfast? Ewww.
Can you say "Howard Dean"?
Interesting stuff. It's also interesting that the best Yahoo! can do to get really involved in social media is to have someone else offer to buy them. Maybe the acquisition will change that.
This standing offer makes me thank that Google came in the picture several years ago. It is Microsoft's main competitor, and without it, social media might not be as developed as it is now.
It will be interesting to see if the aquisition does follow through. If it does, and Microsoft is able to increase its social media presence to the amount of Google (as well as make it user-friendly), Microsoft may have the upper hand in technology. What happens if Google begins releasing their own version of Microsoft Office (not the word processing on the Web site, but a complex software program to be purchased)? This will be interesting.
What a great post. Wait, where you the first one to call it MicroHoo? That video of Ballmer always gets me. His HR lady must have been having a heart attack backstage.