It does make a lot of sense that MS try to buy its way into a game it has shown utterly no talent at playing itself. But I would not bet on this working out for a couple of reasons.
First, Yahoo itself has been losing the innovation race to Google. Like MS, Yahoo is stuck with the strategic view of the world it first was successful at, which is more the first web boom of the 90s.
Second, since it is MS doing the buying, it is far more likely that Yahoo and its properties will become assimilated into the MS Windows-centric mindset, than their more web-centric view will take over MS.
And Scott, thanks for the video, but... Ballmer before breakfast? Ewww.
This standing offer makes me thank that Google came in the picture several years ago. It is Microsoft's main competitor, and without it, social media might not be as developed as it is now.
It will be interesting to see if the aquisition does follow through. If it does, and Microsoft is able to increase its social media presence to the amount of Google (as well as make it user-friendly), Microsoft may have the upper hand in technology. What happens if Google begins releasing their own version of Microsoft Office (not the word processing on the Web site, but a complex software program to be purchased)? This will be interesting.
At Ford, Scott heads up the social media function and holds the title Global Digital &
Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger
relations to marketing support, customer service to internal communications and more, as social media is being integrated into many
facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon
and spent a number of years with PJA Advertising + Marketing, a
boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of
advertising, marketing and PR at The Social Media Marketing Blog and
also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott
has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of
mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and
frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's
Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and
has a hidden talent for voice over work.
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.