The Social Media Marketing Blog: Can I Share Something with You?

I've been a little distracted lately. Not because of Twitter, not because of my other interests, but because of a very complex and detailed project I've been working on at crayon. I'm very excited about it and happy to tell you about it now that it has launched.

To say that this project has been my life lately is an understatement. My colleagues know it. My friends sense it. And my family feels it - and I thank them for their amazing patience and support. But in the end, I think we've got the makings of a fairly unique project that's bringing together bloggers/podcasters/authors and their respective communities like never before - all in the name of Conversation .

Let me explain.

The project I've been working on is for ooVoo , a crayon client that

does video chat - but more than just any video chat. As you can see, it allows up to 6 people to talk at once. Plus with the latest version, you can actually record video conversations. I won't get into all of the details here. If you want to know more, just check out some tutorials & stuff on ooVoo's site.

Our goal with ooVoo is to help build awareness - they're a fairly young startup - and introduce people to what they can do. So we came up with a pretty interesting way for bloggers & podcasters to connect with their communities, face to face. We're calling it "My ooVoo Day With..." and we've got 23 bloggers participating - the list includes:

Mitch Joel/Six Pixels of Separation
Steve Hall/AdRants
Bob Garfield/AdAge & On the Media
Joseph Jaffe/JaffeJuice
John Wall & Christopher Penn/Marketing Over Coffee
iJustine
Marshall Kirkpatrick/ReadWriteWeb
Irina Slutsky/GeekEntertainment.tv
Connie Reece & Susan Reynolds Every Dot Connects / Boobs on Ice
Chris Thilk/Movie Marketing Madness
Erin Kotecki Vest/Queen of Spain
Dave Delaney/Two Boobs and a Baby +
Jack Myers & Friends/Media Village
David Meerman Scott/The New Rules of Marketing & PR
Geoff Livingston/Now Is Gone
Allan Cox/Your Inner CEO
George Parker/Madscam
Scott Sigler
Chris Brogan
C.C. Chapman
Susan Reynolds/Boobs on Ice
Laura "Pistachio" Fitton

As you can imagine, these are busy people who have little time in general. Well, ooVoo is thanking them by primarily sponsoring the the Frozen Pea Fund, a fund established to support the American Cancer Society’s Making Strides Against Breast Cancer campaign, in honor of blogger, Twitterer and cancer patient Susan Reynolds. A handful of the hosts have selected their own charities for ooVoo to support as well.

But in the end, this is all about conversation - not about ooVoo, mind you, but about whatever these bloggers and their communities want to discuss. ooVoo is just the enabler. In fact, we're determined to see ooVoo become the "unooficial" sponsor of conversation.

So, how does this work? Check it out:

So, all you have to do is go over to My ooVoo Day With..., download the software (for Mac or PC - both are still in beta), and pick the blogger of your choice. You can sign up for a single session with any of them and chat with them about whatever they've got scheduled.

If you'd like to tell anyone else about it, you can grab some multimedia elements from the social media news release that our partners over at Abraham & Harrison created.

What are you waiting for? ooVoo someone today?

(That was a mouthful just to explain - can you imagine trying to coordinate all of it?)

Labels: crayon, ooVoo, Video

About Scott

For hi-res, click here

He as been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." But perhaps the best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career has spanned a wide variety of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, in over a dozen books, and on a variety of broadcast media from podcasts to NPR to national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Open Leadership: How Social Technology Can Transform the Way You Lead
MicroMarketing: Get Big Results by Thinking and Acting Small
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live
Power Friending: Demystifying Social Media to Grow Your Business
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Scott Monty Bio

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.