Scott Monty

Scott Monty
 

Why Video Will Be So Important in 2009 Why Video Will Be So Important in 2009

One of the principles that Web 2.0 affords us all is that, thanks to the ease of self-publishing, we can create content in pretty much any f...

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Case Study: Social Media for Crisis Communications Case Study: Social Media for Crisis Communications

A couple of weeks ago on the heels of Ford's appearance before some Congressional committees, I had to deal with a major firestorm onlin...

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As If You Really Wondered... As If You Really Wondered...

If there's one thing I'm not a fan of in the social web, it's the peer pressure surrounding memes. On the one hand, it's a f...

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Ford's CEO Takes to Twitter Ford's CEO Takes to Twitter

I was at a preview event that Ford was holding for media prior to the North American International Auto Show (NAIAS), when in strolled our...

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Social Media Predictions 2009 Social Media Predictions 2009

I was honored to receive an email from Peter Kim couple of weeks ago, asking for my predictions for social media in 2009. Peter is a forme...

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How You Can Use Social Media to Help the U.S. Auto Industry How You Can Use Social Media to Help the U.S. Auto Industry

UPDATE : Since I wrote this post, we've created a site that has much of this comprehensive information on it. You can find it at The For...

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Young and (Un)Impressionable Young and (Un)Impressionable

Hey, here's a shocker: "Social network ads can seem intrusive." It shouldn't be news to you if you're a student of ...

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"When It Is Darkest, We See the Stars" "When It Is Darkest, We See the Stars"

That quote is from Ralph Waldo Emerson, and it's entirely fitting in today's society, with the global economy in the dumps and comp...

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Taking the "Me" Out of Social Media Taking the "Me" Out of Social Media

If you've spent any time reading marketing & social media blogs, you may have noticed a common trait that each of the authors share:...

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What's Greater Than Sex? What's Greater Than Sex?

Well, if you're a male between the ages of 18 and 34, it should be obvious: nothing . But the Internet sure comes close. In a recent st...

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Please, Sir, May I Have Some More (Budget)? Please, Sir, May I Have Some More (Budget)?

Are you begging for a social media budget? Do you show up to the powers-that-be, hat in hand, and present a humbled version of yourself or y...

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Global Social Media News Global Social Media News

Part of my responsibility at Ford is to set strategy for the company globally on social media activities. So when DM News called to ask for ...

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Some Hope for the Sartorially-Challenged Some Hope for the Sartorially-Challenged

I take my personal appearance seriously. It's part of who I am and how people perceive me. I'm proud that someone like Dmitri Gunn ...

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Personal Branding and Your Career Personal Branding and Your Career

I was at a career fair representing Ford recently, and one thing struck me: there's a lack of truly decent personal presentation skills ...

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Social Media On the Road Social Media On the Road

If you happen to swing by this site, you may have noticed on my sidebar that I've had quite a number of speaking engagements lately. Be...

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Opportunity Knocks Opportunity Knocks

Are you ready to open the door? If so, have I got an offer for you. It's been about 9 weeks since I joined the team at Ford Motor Compa...

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That's #%*ing Awesome That's #%*ing Awesome

Pardon the expletive, but it's for a good cause. You see, Bud Light has won its first Emmy Award. I received the following announcement...

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Social Media Encourages Co-opetition Social Media Encourages Co-opetition

One of the things that's always struck me about social media is the level of sharing that occurs on the many networks, sites, blogs, etc...

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