In December of 2007, I slipped down my driveway, which was coated in 1/2" of pure ice. I foot-skied down the driveway, probably getting up to about 20 mph before I hit the bottom and was thrown into the street. Here's a shot of the scene after a recent snowfall, for perspective.Labels: social media
Posted by Scott Monty at 10:01 AMLabels: crayon, fun, ooVoo, social media, Video
Posted by Scott Monty at 10:56 AM
It's been a little while since I've posted a set of Takeaways... The past couple of weeks have been busy (what with 3 snowstorms and a set of bruised ribs to slow down my shoveling), not to mention plenty of work.Labels: social media, social media takeaways
Posted by Scott Monty at 10:51 PMSubject: We made this 2-minute video for youOkay, good. I know I'm dealing with a video, and I know it'll only eat up 2 minutes of my time.
Hi Scott,That was it. Plain & simple. Naturally, curiosity got the better of me and I clicked through to the video to see this:
Our video says it all. It's on this page that we made just for you.
[Link to the video]
Labels: books, outreach, social media, Video
Posted by Scott Monty at 11:03 PM
Are you using Jott yet? In my PodCamp Boston presentation, I reviewed a number of Web 2.0 applications that could actually make your life more productive (rather than less).Labels: crayon, innovation, Media Bullseye, Second Life
Posted by Scott Monty at 11:50 PM
At American Airlines, the tagline is "We know why you fly." Sounds a little spooky, in a Big Brother-ish way at first. But really, it's a matter of AMR listening to their customers and being able to act accordingly. Well, now they're using social media to let customers know about each other - more like "We know why we fly."Labels: American Airlines, crayon, study
Posted by Scott Monty at 2:43 PM
Chip Griffin is a visionary. He keeps churning out start-ups that are simple in concept, yet elegant in execution. Custom Scoop was an idea whose time had come - a new media clipping service, catching the best in blog and podcast content; and Cork & Knife is a e-magazine for foodies. That appeals to my inner diner.Labels: Chip Griffin, Chris Brogan, Chris Thilk, Marketing, Media Bullseye, PR, social media
Posted by Scott Monty at 12:56 PM
There's a great debate raging in the blogosphere right now. Actually, it originated up north in Canada (I guess they need the heat up there this time of year) between a couple of great bloggers.What do you think?Mark: great points here. Mitch certainly raised some valid points & counterpoints on his own blog and here, but I have to side with you. I actually put this question to my readers a couple of months ago, and opinions were split (of those who chose to comment).
Bottom line: social media, if nothing else, is about choices. Never before has it been so easy to give your audience a variety of ways to consume content. Mitch or you are I are not so omniscient that we can presume how every reader prefers to consume content. So why not give them everything and let them choose?
Blog posts, del.icio.us links, Google Reader shared item, Twitter streams - it’s all fair game!
Labels: blogging, del.icio.us, Mark Goren, Mitch Joel, trends
Posted by Scott Monty at 10:40 PM
If you don't know Chris Brogan yet, where have you been? Chris is one of the founders of PodCamp, does some amazing stuff with text, audio and video, knows how to build communities, and on top of that, is a genuinely nice guy.Labels: Chris Brogan, social media
Posted by Scott Monty at 11:26 AM
I've been receiving Search Marketing Standard for the better part of a year - and if you don't subscribe, you should really consider doing so.
At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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