$$: Ground-level workers with writing ability move quickly to the top, immediately snagging low to mid-six figures; those who can spin mythological concepts surrounding quotidian household objects can command up to seven figures.I already knew the profession doesn't command a lot of respect; Bing's assessment crisply underscored it. But then we got to #25: Executive Vice President, New Media and I knew the jig was up. As Bing puts it:
The upside: Great expense account living, see your handiwork everywhere, the wonderful feeling of being creative and corporate at the same time.
The downside: Must take meetings with the AFLAC duck.
The dark side: You're considered a dinosaur at forty.
The upside: As long as the bubble is full, you're golden. And there's never any need to prove yourself with real results, because people don't want that, they want simply to feel that there's somebody thinking about all of it, and that's you.
The downside: Hard to see if there is one. Whatever it might be, if you're a really good bullshitter, and I know you are, it will take ten years to discover it.
The dark side: Your entrepreneurial friends in this area, who have the courage to push the envelope on the outside of corporate life, are now multitrillionaires. You are slogging along on less than a million a year.
Roger von Oech
Tony D. Clark
Kimberly Dawn Wells
John La Grou
Dr. Graham Hill
Above all...experiment experiment experiment and be prepared to make mistakes. Your reported $30-40 million investment will be well worth it if you learn from your mistakes and innovate intensely.This is no time for timidity. It's time to get out there and see what sticks. Posted by Scott Monty at 10:11 PM
Not a lot of room to make stuff that everyone thinks is great. I think you're a lot better off delighting and amazing the niches.There's a lot of truth there. When I was recently mulling over two podcasting ideas, I shared my ideas with a new media colleague. Here's roughly how the conversation went:
Me: So I've got a couple of podcast ideas in development. One is for a social media podcast; the other is a literary podcast.He's absolutely right. If you want to brand yourself, if you want to be remarkable, you need to give people a solution that they need, no matter what the size of the audience. If you're doing what's already been done and you have no unique angle, you aren't going to have many evangelists who will be loyal to you. Plus - if you actually enjoy what you're doing and you're really good at it, you'll be rewarded.
Him: Doing one podcast is a huge commitment; two would be even greater. Let me ask you this: is anyone else doing a literary podcast in the space?
Him: Then make that your focus. There are tons of podcasts about podcasting, blogging and new marketing. But is anyone else doing a podcast about this literary character?
Him: Then you should own it. Be the first. Be the best. You can stand out.
Read, every day, something no one else is reading.Go out there and be different!
Think, every day, something no one else is thinking.
Do, every day, something no one else would be silly enough to do.
It is bad for the mind to continually be part of unanimity.