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Monday, December 31, 2007

A Project for My Community

In December of 2007, I slipped down my driveway, which was coated in 1/2" of pure ice. I foot-skied down the driveway, probably getting up to about 20 mph before I hit the bottom and was thrown into the street. Here's a shot of the scene after a recent snowfall, for perspective.

I injured my ribs & back pretty severely - but it's all soft tissue damage, no breaks - and I've been trying to recover. Since then, we've had three significant snowfalls and another one is looming. There's been little time to allow for the healing process in between. Shoveling that monster has been a series of grueling tasks.

Because of a variety of circumstances, we haven't been able to afford a snowblower (a previously purchased used Toro was a debacle) and the setup of our driveway makes hiring a plow impractical and impossible. As a result, it's all shoveling for me. And it's really taking its toll on me physically (and often mentally too).

I am not usually one to ask for help or to try to get anything out of my social media networks. So you can imagine that the circumstances - both financially and physically - must be pretty dire to warrant me asking for assistance. Seeing how the community has rallied around many other members this year, I thought that maybe - just maybe - there might be a little charity left for me this season. So I've started a ChipIn to help reach the goal of buying a snowblower that can handle the hill.

If this angle doesn't work out - and I have very low expectations - perhaps Toro, Sears or Lowes are paying attention. It would be an interesting project for them to be involved in.

From a personal perspective, you don't know how hard it is for me to ask for help. I'm really opening myself up to my extended network here, and I feel completely vulnerable. But if you can spare anything that could help me to clear my drive way and allow my injuries to heal this season, I'm sure my vulnerability would be replaced with humility, sheer gratitude and awe at the power of social networks.


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Posted by Scott Monty at 10:01 AM
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 Comments:

At 12/31/2007 10:50 AM, Anonymous Social Media Mom said...

Great idea. I hope you raise the money and get better soon!

 
At 12/31/2007 1:36 PM, Anonymous Jon Burg said...

OUCH! Lotsa luck, feel better soon!

 
At 1/02/2008 1:38 PM, Blogger John said...

Good luck Scott - feel better.

 
At 6/25/2008 8:05 PM, Anonymous Anonymous said...

how can someone be so arrogant to BEG for money and then take their family to DISNEY?
GET REAL.

 
At 6/25/2008 8:15 PM, Blogger Scott Monty said...

Well, "Anonymous," since you weren't courageous enough to leave your name, I don't know that I should dignify your comment with a response.

You have no idea what my personal situation was in December, nor any working knowledge of who paid for the Disney trip in February. If you think I'm the type of person who would do what you suggested, then clearly you haven't spent enough time reading my blog and corresponding with me.

 
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He as been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." But perhaps the best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career has spanned a wide variety of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, in over a dozen books, and on a variety of broadcast media from podcasts to NPR to national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


Books in which Scott's work is featured:
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Open Leadership: How Social Technology Can Transform the Way You Lead
MicroMarketing: Get Big Results by Thinking and Acting Small
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live
Power Friending: Demystifying Social Media to Grow Your Business

The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

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Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request. Scott's bio and headshot can be found in the "About Scott" tab above.






Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13 Keynote at OMMA Global Sept. 21, 2009

MIMA Summit

Brand Camp 135px Direct Marketing Association International conference, Oct. 18-22, 2009



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Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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