Labels: crayon, innovation, Media Bullseye, Second Life
Posted by Scott Monty at 11:50 PM
At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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Yup right on Scotty, so today, 5am worked from home, posted new blog,
7am drove daughter to school
8am worked from home
9am into office, do email communication to subscribers, edit podcast, call prospects
2:45am take another kid to DR. on phone from clinic conf call
3:30 work from home
5:00 coach bball practice
9:00pm back online for a couple hours
nutty, but there really is no other way so maybe it's not that nutty.
beats sitting in traffic
PS bonus. Dunkin Donuts coffee now available at local grocery store.
Right now, I'd actually prefer to be working in an office. I find myself being too distracted while working from home.
"A unique confluence of events" what a beautifully constructed set of words - worthy of Sir Arthur Conan Doyle
Yeah, more and more companies that use Web-based software, even those that are not virtual at all. For example I'm a co-owner of a law company and we use Wrike for collaboration. It's very convenient to update the information, as we can accsess it anytime, from any computor with an internet connection.
Nice piece, Scott.
My wife and I have been banging this drum for a while. If air traffic control software can be built by teams all over the world surely the service based industries we work in can also manage to move product out the door virtually.
If virtual work spaces, why not virtual employees? Do you need help for a month, or more? Great. There are lots of open reqs in the agency world and they wait and wait to fill them when there are loads of talented folks out there who would be more than happy to work on a virtual basis, fill the need and then move on. The future is the virtual work force it's time for employers to understand it and embrace it.
Of course it only takes one slacker to ruin it for the rest of us but someday the ability to work this way will become a prerequisite for employment.