I'm Virtually Working

Send to Kindle
December 11, 2007
[Note: the following is a feature that I originally wrote for Media Bullseye. If you don't subscribe to this unique e-magazine of the communications field, I strongly suggest you check it out. And while you're at it - you do subscribe to my blog, don't you?]

One of the realities that we face in this increasingly online world is that more of our previously "analog" activities are now becoming digital. From shopping and banking to project management and document retrieval, there are more Web-based applications that make our lives easier to manage from in front of the screen.

Which begs the obvious question: if apps can be Web-based, then why can’t workers?

With so much focus on work-life balance, flex time and family-friendly workplaces, more companies are discovering that non-traditional working environments may benefit their employees and their company. In other words, "flex" might very well apply to place rather than time - and "work" doesn’t necessarily mean a fluorescent-lit cube farm.

I think there’s a unique confluence of events that occurred beginning at the close of 2001 which got us to where we are today. Part technological, part sociological, these situations have led to the same inevitable conclusion: we’ll be seeing many more jobs that do not require physical relocation, and even more that encourage part-time work from home.


  1. September 11, 2001. The business travel market shrank significantly after the terrorist attacks, for a couple of reasons: less free cash flow meant reining in expenses, and travel budgets were an easy target; and Americans were a little hesitant to step back on airplanes after seeing what had happened, preferring rather to stay close to home and hearth. Organizations began looking into more virtual presence applications, such as video conferencing and Web-based presentation software, to substitute face-to-face client and departmental meetings.
  2. The rise of universally available high-speed access. First it was DSL and cable that became mainstream. Now FiOS is quickly following suit and wireless network cards for the real road warriors are about as cheap as a cell phone plan. Any way you look at it, there is ubiquitous high-speed access wherever we go. Good riddance, dial-up!
  3. Web-based software becomes endemic. The ability to share photos, files, and other data online has nearly made boxed software disposable – especially when you consider many of these are free.
  4. "Soft" benefits are being sold by HR. Driven mainly by the FMLA, paternity leave is becoming more of a norm, HR departments have realized that allowing workers the time to participate in their childrens’ activities will make for a happy, more productive workforce. And let’s not forget the growing number of commuters out there on the roads each day. The traffic isn’t getting any lighter. By allowing work to be done off-hours and from home, the enterprise can still thrive while encouraging employees to lead fulfilling and less stressful lives.


So, combine less frequent business travel with online access and software improvement, add to it changing attitudes about when and where we work, and you’ve got the perfect storm for the rise of the virtual employee.

My own company, crayon, is a virtual company. We are scattered around the Northeast and work from home offices, but we use new media technologies to stay in touch and hold meetings – from Skype for our primary phone and IM service, to ooVoo for up to 6 people in a video chat, to Second Life for open houses and large presentations, to Basecamp for project and client management, we don’t need office space. ABC World News Tonight even did a feature story on this.

Now, that’s not to say that we eschew face-to-face meetings. On the contrary, we believe they’re an essential part of how we do business. We check in with each other regularly and have monthly meetings in person. But we know that each one of us has the freedom to work how he or she chooses, and it means that our families are happier, our clients are satisfied and we have the opportunity to build the business of the future. Everyone wins.

I fully expect that more companies will embrace this type of workforce in the near future. In this age of information and conversation, it’s the knowledge workers who will be most sought after - and it’s a seller’s market. Don’t expect them to uproot their families just so they can come to work at a generic-looking office park in a nondescript suburb. A top-notch hire will be able to work wherever he or she wants and will likely choose the company that reflects those values.

The question is: are you virtually prepared?

Labels: , , ,

Posted by Scott Monty at 11:50 PM
 Comments |  LINKS TO THIS POST |




 Comments:

At 12/12/2007 9:06 AM, Blogger Albert Maruggi said...

Yup right on Scotty, so today, 5am worked from home, posted new blog,
7am drove daughter to school
8am worked from home
9am into office, do email communication to subscribers, edit podcast, call prospects
2:45am take another kid to DR. on phone from clinic conf call
3:30 work from home
5:00 coach bball practice
9:00pm back online for a couple hours

nutty, but there really is no other way so maybe it's not that nutty.

beats sitting in traffic

PS bonus. Dunkin Donuts coffee now available at local grocery store.

 
At 12/12/2007 9:15 AM, Blogger Dave said...

Right now, I'd actually prefer to be working in an office. I find myself being too distracted while working from home.

 
At 12/13/2007 5:17 PM, Anonymous Anonymous said...

"A unique confluence of events" what a beautifully constructed set of words - worthy of Sir Arthur Conan Doyle

 
At 12/17/2007 9:24 AM, Blogger Dru Len said...

Yeah, more and more companies that use Web-based software, even those that are not virtual at all. For example I'm a co-owner of a law company and we use Wrike for collaboration. It's very convenient to update the information, as we can accsess it anytime, from any computor with an internet connection.

 
At 12/18/2007 3:13 PM, Blogger Agricola said...

Nice piece, Scott.

My wife and I have been banging this drum for a while. If air traffic control software can be built by teams all over the world surely the service based industries we work in can also manage to move product out the door virtually.

If virtual work spaces, why not virtual employees? Do you need help for a month, or more? Great. There are lots of open reqs in the agency world and they wait and wait to fill them when there are loads of talented folks out there who would be more than happy to work on a virtual basis, fill the need and then move on. The future is the virtual work force it's time for employers to understand it and embrace it.

Of course it only takes one slacker to ruin it for the rest of us but someday the ability to work this way will become a prerequisite for employment.

 
blog comments powered by Disqus

Home

About Scott

For hi-res, click here
Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .


Books in which Scott or his work is featured:

Disclosures/Relationships

Scott Monty Bio

Speaking Events

Keynote at Social Media Week NYC

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.



What I like


TOOLS

  Trailfire
  MOO
  CrazyEgg
  ShareThis
  StumbleUpon
  Twitter
  Jott

The Webware 100 for 2008

BLOGS

 

Podcasts

For Immediate Release
HBR IdeaCast
Knowledge@Wharton
Manager Tools
Managing the Gray
Marketing Edge
Marketing Over Coffee
Six Pixels of Separation
TrafCom News Podcast
Online Marketing with RSS Ray

Contact Scott





  Facebook

  Twitter


Who is Scott Monty?

Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.

Subscribe


BY RSS BY EMAIL







Search

+ 08/01/2005 - 09/01/2005 + 08/01/2006 - 09/01/2006 + 09/01/2006 - 10/01/2006 + 10/01/2006 - 11/01/2006 + 11/01/2006 - 12/01/2006 + 12/01/2006 - 01/01/2007 + 01/01/2007 - 02/01/2007 + 02/01/2007 - 03/01/2007 + 03/01/2007 - 04/01/2007 + 04/01/2007 - 05/01/2007 + 05/01/2007 - 06/01/2007 + 06/01/2007 - 07/01/2007 + 07/01/2007 - 08/01/2007 + 08/01/2007 - 09/01/2007 + 09/01/2007 - 10/01/2007 + 10/01/2007 - 11/01/2007 + 11/01/2007 - 12/01/2007 + 12/01/2007 - 01/01/2008 + 01/01/2008 - 02/01/2008 + 02/01/2008 - 03/01/2008 + 03/01/2008 - 04/01/2008 + 04/01/2008 - 05/01/2008 + 05/01/2008 - 06/01/2008 + 06/01/2008 - 07/01/2008 + 07/01/2008 - 08/01/2008 + 08/01/2008 - 09/01/2008 + 09/01/2008 - 10/01/2008 + 10/01/2008 - 11/01/2008 + 11/01/2008 - 12/01/2008 + 12/01/2008 - 01/01/2009 + 01/01/2009 - 02/01/2009 + 02/01/2009 - 03/01/2009 + 03/01/2009 - 04/01/2009 + 04/01/2009 - 05/01/2009 + 05/01/2009 - 06/01/2009 + 06/01/2009 - 07/01/2009 + 07/01/2009 - 08/01/2009 + 08/01/2009 - 09/01/2009 + 09/01/2009 - 10/01/2009 + 10/01/2009 - 11/01/2009 + 11/01/2009 - 12/01/2009 + 12/01/2009 - 01/01/2010 + 01/01/2010 - 02/01/2010 + 02/01/2010 - 03/01/2010 + 03/01/2010 - 04/01/2010 + 04/01/2010 - 05/01/2010 + 05/01/2010 - 06/01/2010 + 06/01/2010 - 07/01/2010 + 07/01/2010 - 08/01/2010 + 08/01/2010 - 09/01/2010 + 09/01/2010 - 10/01/2010 + 10/01/2010 - 11/01/2010 + 11/01/2010 - 12/01/2010 + 12/01/2010 - 01/01/2011 + 01/01/2011 - 02/01/2011 + 02/01/2011 - 03/01/2011 + 03/01/2011 - 04/01/2011 + 04/01/2011 - 05/01/2011 + 05/01/2011 - 06/01/2011 + 06/01/2011 - 07/01/2011 + 07/01/2011 - 08/01/2011 + 09/01/2011 - 10/01/2011 + 10/01/2011 - 11/01/2011 + 11/01/2011 - 12/01/2011 + 12/01/2011 - 01/01/2012 + 01/01/2012 - 02/01/2012 + 02/01/2012 - 03/01/2012 + 04/01/2012 - 05/01/2012 + 06/01/2012 - 07/01/2012 + 07/01/2012 - 08/01/2012 + 08/01/2012 - 09/01/2012 + 10/01/2012 - 11/01/2012 + 11/01/2012 - 12/01/2012 + 12/01/2012 - 01/01/2013 + 02/01/2013 - 03/01/2013 + 03/01/2013 - 04/01/2013 + 04/01/2013 - 05/01/2013 + 05/01/2013 - 06/01/2013

Sponsors




 





Need Voice Over Help?
I'm Not Just a Pretty Face


Link for sharing: http://bit.ly/MontyDemo



 

Scott's Shared Items


Copyright, etc.


Creative Commons License
The Social Media Marketing Blog by Scott Monty is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.