We're tired of interruptions. We want entertainment. But how do you provide entertainment when you're dealing with a commodity? How do you make people thing a little differently about something they know as if it's a part of them? How you you make them care enough about your product that they'll want to share it with others?
The guys of Straight No Chaser came up with the perfect solution. Or so thought 3.3 million (and counting) viewers on YouTube (click through if you can't see this in a feedreader).
While a capella singing may not be your thing, you have to admit that these guys really got your attention. They took the expected and made it unexpected. They transformed the familiar and mundane to humorous.
Is this effective? What are you doing to stand out from the crowd? Let me know your thoughts.