So it was with great relief that I opened a pitch email this morning and was greeted with a comparative ray of sunshine. The message, from Julie Szabo, was simple:
Subject: We made this 2-minute video for youOkay, good. I know I'm dealing with a video, and I know it'll only eat up 2 minutes of my time.
And then the body of the email:
Hi Scott,That was it. Plain & simple. Naturally, curiosity got the better of me and I clicked through to the video to see this:
Our video says it all. It's on this page that we made just for you.
[Link to the video]
You'll note that in the video, Julie & Darren:
- Addressed me by name
- Made a note of where I'm from
- Acknowledged that they read the section of my blog about how I like to be pitched