Labels: social media, utterz
Posted by Scott Monty at 9:18 AM
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At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.
Scott -- I had a similar experience checking Twitter timelines at the table. I can also say, however, that there needs to be a more discreet way to do this. I got quite a few evil eyes from people across from me. Maybe I should have moved to the kids table after all. Thanks for sharing.
Maybe someone can come up with an application like TwitFox, TwitBin, Twitterific, etc. - and make it part of the interface for a wide screen TV. There'd still be enough room for the game, but you could have a social media console running simultaneously.
Call me unconventional, but I went with a beef thanksgiving dinner.
My family was virtually entirely out of town and my wife had a major deadline she had to work on over the weekend.
So I had my little bro over (he's in college) and we had a family dinner of different varieties of beef.
We wanted it to be different, something we would remember in a year from now. My luck, the largest piece of meat didn't marinade correctly, so we ended up with a bit of turkey after all.
But best of all, we all sat at the kitchen table - the kids table in our home - in tribute to thanksgivings past. Just thought I would share.
Jon,
Thank you for sharing. That had a really nice sentiment - even the beef jerky (turkey?) portion. It just shows how we can create meaning in an experience, whether or not it adheres to tradition.
Kind of like social media doesn't adhere to traditional advertising & PR, but is a meaningful way for some folks to interact. (You knew I had to steer it back to marketing eventually, didn't you?)