Saturday, November 03, 2007

The Next Big Thing

I don't usually make predictions, but this time, I think I've got a sure thing - and it involves Las Vega$. Anyone care to wager?

Over the last couple of weeks, I've seen some people Uttering - that is, using Utterz to make insights or share thoughts on the go. You can use audio, video, photos, voice or text to express yourself and share, directly from your phone. Then, you can direct your utterz to post directly to your blog or you can put a widget in place.

So essentially what we've got is a multi-platform microblogging service. Like Twitter (or Jaiku) on steroids. Only you don't have to be tied to typing your message in - so you can share thoughts as they come to you - say, while you're driving.

Now, this probably isn't everyone's thing. I've already seen an objection. But haven't there consistently been naysayers about Twitter? Side note: it's ironic that the objection to Utterz came via Twitter.

So here's my prediction:
Next week, Blog World & New Media Expo is going on in Las Vegas. It's the largest industry show of its kind and attracts such names as Leo Laporte, Michael Arrington, Brian Clark and (I'll grudgingly mention him) Mark Cuban. And Utterz will be there.

Expect Utterz to explode the same way Twitter did just after SXSW. It's easy to use and allows you to be a little more expressive than the infamous 140 characters.

I'm sure the event will be utterly fascinating to track from a sociological standpoint.

Labels: social media, trends, Twitter, utterz

Posted by Scott Monty at 5:40 PM

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Comments:

At 11/05/2007 4:24 PM, Jeff said...: This post has been removed by the author.
At 11/05/2007 4:30 PM, Jeff Cutler said...: Scott - I would LOVE it if you could find the time to send me an Utterz-length message as an MP3 for my Bowl of Cheese podcast - http://www.bowlofcheese.com

Let's talk either before the blog show this week or when you get back. Email me: jeff@jeffcutler.com

I'm in Hingham and we can do this via skype or you can just leave your utterz for me at my call-in line for the show - 201-793-TALK (8255).

Thanks!

Jeff

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About Scott

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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.