Let Us Count Our Blessings

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November 23, 2007
The other night, I was listening to a simple, yet moving piece: Aaron Copland's suite from Our Town. The 1940 movie brought to life Thornton Wilder's classic play, which highlighted the importance of appreciating the little things in life and demonstrated that even a small town isn't completely immune from the influence of the rest of the world.

"It goes so fast. We don't have time to look at one another."
The quote is from "Our Town," but it can apply to social media (or life) just the same. With so much happening, we should remember to take stock of who we are, where we came from, and who helps us be the people we are in our respective communities. And to recognize that our communities are far-reaching - well beyond our geographic location.

It's entirely appropriate then, that a meme is circulating with an underlying theme of giving thanks to those in our past and present. In particular this latest meme is "Who had a big influence on you and how did that affect the direction of your life or career?" and it was begun by Kami Huyse and Rob Lagasse. I've been tagged by Kyle Flaherty, who paid me a very fine compliment in his post. [Aside: thank you for that, Kyle. I hope I continue to live up to your expectations.]

Andy Ferrara was my biggest influence, only I didn't know it at the time. It's only as my career has blossomed that I've had the opportunity to reflect on Andy's advice and example.

My first consulting gig was doing corporate development on a 3-person team for Boston Healthcare Associates. I was still young and a bit unsure of myself, as I had never done that kind of work before and was responsible for the strategic and financial well-being of my clients.

Andy had an open-door policy and even when he was extremely busy, he always took a few moments to welcome me into his office and make me feel as if I was the most important thing on his agenda. I was talking with him about some doubts I was having, and he said something that sticks with me still:
"Just tell yourself 'I have arrived.'"

That's it. Plain and simple. It's the premise behind The Secret. But it takes a bit of self-confidence before you can really embrace it. And until this year, I didn't really appreciate that.

The other thing that Andy taught me was the importance of listening. One of the main tenets of joining a social network or community is that you must listen first. Andy would sit in a conference room with clients or employees and would let everyone speak. He only offered his opinion at the end of the meeting, and it always seemed that his comments were the most insightful and comprehensive. He didn't open his mouth just to hear himself speak, he really had a reason for speaking.

In the spirit of keeping the meme alive, I'm going to tag a few folks - people that I'm thankful for this year. I've many, many people in mind, but I do want to keep this succinct. I'll be sharing another post shortly about my recent experiences meeting so many wonderful social media mavens in the Boston area.

Julia Roy - no, I'm not tagging Julia because she's been after me to put her on my blogroll, but rather because she is one of the shining examples of someone who combines passion, intelligence and humor to great effect. Her personal brand is sassy yet serious, playful yet intelligent, and always engaging. She uses Seesmic to her advantage and has great boots. I'm very sad that Boston is losing her to New York, but thanks to new media, we'll still be able to benefit from her uber-presence.

Len Edgerly - Len is one of my surprise friends this year. He's half Denver, half Cambridge and entirely cool. I think we became acquainted over Twitter and we found a common interest in the arts, particularly in literature. In his Video Pod Chronicles episode with NewMediaJim, I recognized the Colony Hotel in the background and mentioned it. What has resulted is a kind of mutual admiration society and a new friendship that I hope to nourish.

Joseph Jaffe - How could I not mention the Interruptor? No, not this one. I'm talking about the founder of the company I work for, crayon. Just a year ago I was only a fan of crayon, but earlier this year, Joseph enthusiastically welcomed me to the team (what were you thinking, Joe?). My time with crayon has been exhilarating and exhausting, but incredibly rewarding. I really feel like I'm part of something big, and I have Joseph to thank for that.

Drew McLellan - Probably one of the nicest guys in the blogosphere, Drew tapped me as one of the original core group to write The Age of Conversation, a groundbreaking book that took the work of 103 authors and resulting in over $10,000 raised for charity. Drew's insights into marketing and branding are always eye-opening for me, and his approachability and encouragement always make me smile.

Thank you all, for being a unique and special part of my social media world. You make it a more interesting place and you inspire many others in your own way. I hope you continue the meme and share your thanks with your own communities.



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Posted by Scott Monty at 2:03 AM
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 Comments:

At 11/23/2007 4:21 AM, Blogger Susan Plunkett said...

"even a small town isn't completely immune from the influence of the rest of the world."

I love Agatha Christie and her Miss Marple used to say that small villages were the best places to study the human condition. :)

 
At 11/23/2007 6:50 AM, Anonymous Joseph Jaffe said...

Right back at ya, Congsigliere. We are a small, tight and growing family...and it certainly does feel special to be a part of it and share this journey together.

Hope you had a great Thanksgiving (will you be on the status call this morning? Just kidding)

The Interruptor

 
At 11/23/2007 7:24 AM, Blogger Len Edgerly said...

Likewise, Scott. I was totally energized by my short visit to your home and the hours I spent listening and watching you and your family on my Mac screen while distilling the 20+ minutes of clips down to the five-minute podcast. I particularly loved your interactions with Will, because they were so full of affection and delight in each other's presence. Our mutual admiration society will, of course, require a journal, in this case a new media journal comprising all our future communications here and elsewhere. The game's afoot!

 
At 11/26/2007 3:41 PM, Blogger KFFBOS said...

I meant every word of it and love the post! Also enjoyed your Utter on Thanksgiving day, well said.

/kff

 
At 11/26/2007 3:59 PM, Blogger Kami Huyse said...

I am so glad that you reminded me of that "My Town" quote. I was the stage manager for the play when I was in high school (Englewood, Colorado).

We don't know each other very well yet, but I am sure I will be visiting here more often and of course, there is always Twitter. :-)

 
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Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

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Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.

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